Brand Manager for Integrated Marketing: OLIPOP Remote

Wines Worldwide Directory; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

OLIPOP is hiring a Brand Manager for Integrated Marketing, a fully remote role shaping and orchestrating the drinks brand's integrated campaigns, tentpole moments and consumer communications strategy. Reporting to the Director of Brand Marketing, you act as the connective tissue across internal channel experts, agency partners and cross-functional stakeholders.

The employer wants a brand marketer with enough channel fluency to pressure-test ideas, spot disconnects and make sure every activation

Qualifications

• Eight or more years in brand marketing, integrated marketing, campaign strategy or communications, ideally in high-growth consumer or lifestyle brands.

Responsibilities

• Lead the development and orchestration of integrated brand campaigns and tentpole moments grounded in clear objectives, consumer insight and measurable KPIs.
• Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital and loyalty.
• Act as the hub across internal channel leads, creative teams, agency partners and cross-functional stakeholders.
• Partner with creative and agency teams to shape campaign narratives, briefs and activation plans.

Skills

Brand marketing

Integrated marketing

Campaign strategy

Communications

Job description

• Brand Manager for Integrated Marketing: OLIPOP Remote

Brand Manager for Integrated Marketing: OLIPOP Remote

OLIPOP is hiring a Brand Manager for Integrated Marketing, a fully remote role shaping and orchestrating the drinks brand's integrated campaigns, tentpole moments and consumer communications strategy.

About the role

Reporting to the Director of Brand Marketing, you act as the connective tissue across internal channel experts, agency partners and cross-functional stakeholders. The employer wants a brand marketer with enough channel fluency to pressure-test ideas, spot disconnects and make sure every activation ladders back to the brand narrative and its KPIs. It is a role that blends the analytical rigour of brand management with creative judgement.

Key responsibilities

• Lead the development and orchestration of integrated brand campaigns and tentpole moments grounded in clear objectives, consumer insight and measurable KPIs.


• Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital and loyalty.


• Act as the hub across internal channel leads, creative teams, agency partners and cross-functional stakeholders.


• Partner with creative and agency teams to shape campaign narratives, briefs and activation plans.

What the employer is looking for

• Eight or more years in brand marketing, integrated marketing, campaign strategy or communications, ideally in high-growth consumer or lifestyle brands.


• Demonstrated experience leading 360 campaigns across multiple channels.


• Strong brand management fundamentals: brand strategy, consumer insight, performance metrics and campaign effectiveness.


• Ability to turn consumer, cultural and category insight into actionable campaign plans.