Brand Manager, Culinary Innovation

Shake Shack; New York (NY); On-site; USD 98,000 - 130,000; Full time

Job summary

Join a leading hospitality brand as a Culinary Innovation Brand Manager. You'll drive culinary strategies, develop new products, and collaborate with multiple teams to enhance guest experiences. Enjoy a supportive work environment with growth opportunities.

Benefits

Weekly Pay and Performance bonuses

Shake Shack Meal Discounts

Medical, Dental, and Vision Insurance

401k Plan with Company Match

Paid Time Off

Paid Parental Leave

Development and Growth Opportunities

Qualifications

• Strong analytical skills with the ability to make data-driven decisions.
• Excellent verbal and written communication skills.

Responsibilities

• Lead development and optimization of culinary products from ideation through launch.
• Collaborate with guest insights and operations teams for product testing.
• Monitor product performance and implement data-driven adjustments.

Skills

Analytical Skills

Communication Skills

Project Management

Education

Bachelor's Degree

Degree in Marketing

Job description

Join to apply for the Brand Manager, Culinary Innovation role at Shake Shack

Join to apply for the Brand Manager, Culinary Innovation role at Shake Shack

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Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary

The Culinary Innovation Brand Manager is responsible for leading culinary strategies that drive product innovation, sales growth, and an elevated guest experience. This role focuses on identifying business opportunities, developing and launching new products, and optimizing menu offerings to ensure alignment with Shake Shack’s brand pillars and business goals. The Culinary Innovation Brand Manager collaborates closely with marketing, culinary, supply chain, operations, commercialization, and finance teams to bring innovative concepts to life while ensuring successful execution and operational feasibility.

Key Responsibilities

• Lead the development and optimization of culinary products from ideation through launch, ensuring they align with the brand’s strategy and business objectives.
• Collaborate with guest insights and operations teams to conduct product testing, research, and sensory evaluations, validating concepts and consumer preferences.
• Monitor product performance, gather cross-functional feedback, and implement data-driven adjustments to optimize menu offerings and meet company goals.
• Stay informed on culinary trends, competitive landscape, and consumer behavior to inspire and inform product development strategies.
• Partner with internal teams and external stakeholders to ensure the seamless introduction of new products, maintaining high standards of quality, consistency, and guest satisfaction.
• Support ongoing menu innovation efforts by generating ideas, refining concepts, and ensuring alignment with operational capabilities.
  
  

Knowledge, Skills, Abilities

• Strong analytical skills with the ability to make data-driven decisions.
• Excellent verbal and written communication skills, with the ability to collaborate across departments.
• Ability to prioritize multiple tasks, work under pressure, and meet deadlines in a fast-paced environment.
  
  

Related Experience

• Project management experience and familiarity with business process improvement are a plus.
  
  

Education Requirements

Bachelor's Degree

Degree in Marketing, Product Development, Related Field

Benefits At Shake Shack

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and Vision Insurance*
• Employer Paid Life and Disability Insurance*
• 401k Plan with Company Match*
• Paid Time Off*
• Paid Parental Leave*
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts*
• Development and Growth Opportunities
• Eligibility criteria applies
  
  

Pay Range - $98,928.00 - $129,888.00

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Hospitality

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