Brand Manager, Cozy Game Project, Contract

Balor Games; United States; Remote; USD 75,000 - 110,000; Full time

Job summary

Balor Games is looking for a hands-on Brand Manager to lead the go-to-market for an upcoming cozy title. You’ll own brand strategy, campaign calendar, and community‑driven content to drive awareness and sales, collaborating with developers and licensors.

The role emphasizes social‑first, meme‑driven content, working with Nintendo, PlayStation, and Xbox programs, and careful brand stewardship of a licensed IP in a lean, fast‑paced environment.

Qualifications

• Experience: 5+ years in game marketing or publishing, with a track record of leading console launches for cozy, casual, or family‑friendly titles.
• Cozy Genre Expertise: A real understanding of the cozy and wholesome audience: what they play, where they spend time, and what kind of content takes off in those communities.
• Social & Meme Fluency: Hands‑on experience building social‑first campaigns and shareable, meme‑driven content that measurably grew an audience.
• Licensed IP Experience: Direct experience marketing licensed IP, including managing licensor relationships, approval workflows, and brand‑guideline compliance.
• Console Platform Knowledge: Strong working knowledge of Nintendo, PlayStation, and Xbox platform programs, storefronts, and showcase processes.
• Briefing Skills: Proven ability to turn strategic goals into clear creative briefs that align internal teams, external partners, and licensors.
• Project Management: Strong organizational skills coordinating cross‑functional teams and external vendors.
• Channel Knowledge: Solid grasp of success metrics and audience behaviors across PR, social, influencer, and digital storefront channels.
• Startup Mindset: Able to work both strategically and hands‑on in a fast‑paced, lean environment.

Responsibilities

• Drive the Go-to-Market Plan: Build the brand strategy and campaign calendar for the title, aligned to its KPIs and platform launch windows.
• Lead Social & Meme-Driven Campaigns: Build the social‑first content strategy that gets the game shared. Find the moments, characters, and in‑game beats with the most meme potential, and brief content that puts them to work across the right platforms and communities.
• Steward Licensed IP & Manage Licensor Relationships: Act as the day‑to‑day marketing contact for the IP holders and licensors on the project. Keep all creative within brand guidelines and approval requirements, secure sign-offs on time, and handle cultural and brand sensitivities carefully.
• Creative Briefing: Write and refine creative briefs for art, graphic design, and video so every asset reflects both the game's brand identity and the licensed IP's standards.
• Console Platform & Partner Outreach: Secure first‑party support (Nintendo, PlayStation, Xbox) and marketing partnerships, with strong fluency in console showcase, storefront, and feature mechanics.
• Developer & Internal Team Alignment: Keep developers and internal stakeholders (e.g., Production) aligned by sharing budgets, plans, and performance updates early, and by facilitating sign-offs.
• Vendor Onboarding & Coordination: Onboard and coordinate vendors across PR, social, influencer, and storefront so they have the assets, brand guidelines, and licensor parameters they need to execute.
• Asset Management: Coordinate high‑impact creative assets with external contributors and agencies.
• Go-to-Market Execution: Run the marketing beats, including showcase submissions, first‑party opportunities, pre‑release hype, announcements, and post‑launch community engagement.

Skills

Game marketing

Cozy genre

Social campaigns

Licensed IP

Console platforms

Creative briefs

Project management

PR & influencer

Startup mindset

Job description

About Balor Games

Balor Games is a "Triple I" independent game publisher dedicated to long-term stewardship of high-quality creative works. Formed by former leaders of Humble Games, Balor Games oversees an expansive catalog of acclaimed indie games, following the acquisition of the Humble Games and Firestoke catalogs.

Balor Games aims to serve as a cultural curator for independent games, while providing expertise, resources, and belief-driven support to visionary developers.

Balor Games is hiring a hands‑on Brand Manager to lead awareness and commercial success for an upcoming release built on a well‑loved licensed IP. This is a contract role tied to a single unannounced cozy title. You'll own and run the go‑to‑market campaign from start to finish, with a strong focus on social‑first, community and meme‑driven content that turns shareable in‑game moments into audience growth. It's a strong fit for an experienced marketer who knows the cozy genre well, understands console audiences, and is comfortable working closely with developers and licensors.

Key Responsibilities

• Drive the Go-to-Market Plan: Build the brand strategy and campaign calendar for the title, aligned to its KPIs and platform launch windows.

• Lead Social & Meme-Driven Campaigns: Build the social‑first content strategy that gets the game shared. Find the moments, characters, and in‑game beats with the most meme potential, and brief content that puts them to work across the right platforms and communities.

• Steward Licensed IP & Manage Licensor Relationships: Act as the day‑to‑day marketing contact for the IP holders and licensors on the project. Keep all creative within brand guidelines and approval requirements, secure sign-offs on time, and handle cultural and brand sensitivities carefully.

• Creative Briefing: Write and refine creative briefs for art, graphic design, and video so every asset reflects both the game's brand identity and the licensed IP's standards.

• Console Platform & Partner Outreach: Secure first‑party support (Nintendo, PlayStation, Xbox) and marketing partnerships, with strong fluency in console showcase, storefront, and feature mechanics.

• Developer & Internal Team Alignment: Keep developers and internal stakeholders (e.g., Production) aligned by sharing budgets, plans, and performance updates early, and by facilitating sign-offs.

• Vendor Onboarding & Coordination: Onboard and coordinate vendors across PR, social, influencer, and storefront so they have the assets, brand guidelines, and licensor parameters they need to execute.

• Asset Management: Coordinate high‑impact creative assets with external contributors and agencies.

• Go-to-Market Execution: Run the marketing beats, including showcase submissions, first‑party opportunities, pre‑release hype, announcements, and post‑launch community engagement.

Qualifications

• Experience: 5+ years in game marketing or publishing, with a track record of leading console launches for cozy, casual, or family‑friendly titles.

• Cozy Genre Expertise: A real understanding of the cozy and wholesome audience: what they play, where they spend time, and what kind of content takes off in those communities.

• Social & Meme Fluency: Hands‑on experience building social‑first campaigns and shareable, meme‑driven content that measurably grew an audience.

• Licensed IP Experience: Direct experience marketing licensed IP, including managing licensor relationships, approval workflows, and brand‑guideline compliance, plus comfort handling cultural sensitivities tied to an IP.

• Console Platform Knowledge: Strong working knowledge of Nintendo, PlayStation, and Xbox platform programs, storefronts, and showcase processes.

• Briefing Skills: Proven ability to turn strategic goals into clear creative briefs that align internal teams, external partners, and licensors.

• Project Management: Strong organizational skills coordinating cross‑functional teams and external vendors.

• Channel Knowledge: Solid grasp of success metrics and audience behaviors across PR, social, influencer, and digital storefront channels.

• Startup Mindset: Able to work both strategically and hands‑on in a fast‑paced, lean environment.

We are an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected category.