Brand Manager-AFH-Tomatoes

Kraft Heinz; Chicago (IL); On-site; USD 120,800 - 151,000; Full time

Job summary

Kraft Heinz is seeking a Brand Manager to own the Escalon and Heinz branded tomatoes portfolio in Away From Home foodservice. You will develop brand strategy, manage the portfolio, drive commercialization, and lead integrated B2B communications to accelerate growth.

You will ensure operators and distribution partners experience our brands consistently, develop a three-year growth plan, and collaborate with Sales, Innovation, R&D, Finance, and external agencies.

Qualifications

• Extensive experience in marketing for a CPG company or agency side supporting foodservice or B2B initiatives.
• Bachelor’s degree preferred.
• Demonstrated capability in marketing plan development, including situation assessment, strategy, and tactical planning.
• Strong experience leading cross-functional teams with accountability for delivery in timelines.
• Proven ability to manage multiple projects simultaneously.
• Solid experience developing and executing marketing campaigns for B2B channels.

Responsibilities

• Apply business analytics (equity, share, volume and revenue drivers, competition) to develop insights and inform decisions.
• Develop a strong partnership with Sales to deliver share growth.
• Deliver monthly consumption/share analysis with actionable recommendations to drive brand growth.
• Manage the overall tomato portfolio, including SKU rationalization, prioritization, pack/price architecture, and catalogs updates.
• Nurture and evolve the equity of the Escalon brand while driving relevance in foodservice markets.
• Develop and implement a three-year portfolio plan using operator insights and market trends.
• Partner with Away From Home innovation, R&D, Finance, and agency partners on format innovation.
• Lead commercialization of renovation and maintenance projects with R&D, Finance, and PM teams.
• Own B2B communication strategy and execution for Escalon across Away From Home channels.
• Plan and execute Escalon’s trade show presence (Pizza Expo) with Sales & Culinary.
• Deliver partnership ideas that differentiate our brands and win new business opportunities.
• Collaborate with customer marketing and agencies to bring strategic campaigns to life.

Skills

Brand management

CPG marketing

B2B marketing

Cross-functional leadership

Market research

Sales enablement

Data analysis

Project management

Trade show planning

Education

Bachelor’s degree

Job description

Define the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role is responsible for ensuring that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and webinars, delivering presentations and creating marketing collateral. Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.

Job Description

Brand Manager role with direct ownership of the Escalon and Heinz branded tomatoes portfolio in our Away From Home foodservice business. Responsible for developing brand strategy, managing the portfolio, driving commercialization, and leading integrated B2B communications plans to accelerate growth.

Job Purpose

Ensure operators and distribution partners experience our tomato brands consistently across Away From Home channels. Own a three-year growth plan for the portfolio, requiring intensive collaboration with internal stakeholders, including the Away From Home Tomatoes field sales team, innovation team, R&D, Finance, and external agency partners.

Essential Functions & Responsibilities

• Apply business analytics (equity, share, volume and revenue drivers, competition) to develop insights and inform business decisions.
• Develop a strong partnership with Sales to deliver share growth.
• Deliver monthly consumption/share analysis with actionable recommendations to drive brand growth.
• Manage the overall tomato portfolio, including SKU rationalization, strategic prioritization, pack/price architecture, and updates to product catalogs.
• Nurture and evolve the equity of the Escalon brand, preserving its heritage as a premium tomato solution while driving relevance in foodservice markets.
• Develop and implement a three-year portfolio plan using operator insights and market trends.
• Partner closely with the Away From Home innovation team on format innovation to strengthen pipeline alignment with growth strategy.
• Lead commercialization of renovation and maintenance projects in partnership with R&D, Finance, and Project Management teams.
• Own B2B communication strategy and execution for Escalon across Away From Home channels and foodservice partners.
• Plan and execute the Escalon’s trade show presence at events including Pizza Expo in partnership with Sales & Culinary, building on success in prior years.
• Deliver communication-driven partnership ideas that differentiate our brands and help win new business opportunities.
• Collaborate extensively with customer marketing and agency partners to bring strategic campaigns to life.

Expected Experience & Required Skills

• Extensive experience in marketing for a CPG company or working on agency side (advertising, consulting, media) supporting foodservice or B2B initiatives.
• Bachelor’s degree preferred.
• Demonstrated capability in marketing plan development, including situation assessment, strategy, and tactical planning.
• Strong experience in leading cross-functional teams with accountability for delivery in agreed timelines.
• Proven ability to manage multiple projects simultaneously.
• Solid experience in developing and executing marketing campaigns for B2B channels.

Compensation

New Hire Base Salary Range: $120,800.00 – $151,000.00. Bonus: Eligible for a performance-based bonus as provided by the plan terms and governing documents.

Benefits

Coverage for employees and eligible dependents through healthcare, protection, and savings programs. Additional wellbeing and financial programs are available.

Location(s)

Chicago / Aon Center

Equal Opportunity Statement

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.