Lead, Marketing Operations

Kraft Heinz; Chicago (IL); On-site; USD 142,000 - 177,000; Full time

Benefits offered by this job

Healthcare coverage

401k plan

Paid time off

Flexible work arrangements

Wellbeing programs

Job summary

Kraft Heinz is seeking a Senior Brand Manager of Marketing Operations to own and optimize the Creative Process for North America, aligning brand teams, central marketing, and agencies. You will ensure timely engagement, articulate benefits, and translate data into compelling customer messaging.

You will lead creative rituals, drive efficiency, and support a robust marketing operation that enables sales teams with the right tools and training to succeed.

Qualifications

• Curious, collaborative leader with experience in driving creative processes.
• Hands-on experience via client and/or agency-side roles to understand marketer goals.

Responsibilities

• Lead the Kraft Heinz Creative Process evolution, identifying gaps and building practical improvement plans.
• Support Creative Rituals and Routines to ensure meetings lead to decisions and ownership.
• Collaborate with brand teams, central marketing, and agencies to maximize efficiency.
• Share Creative Process best practices across unit brand teams.
• Assist budget management to ensure production efficiencies are realized.

Skills

creative process

agency/client experience

communication and presentation

influence without authority

project management

Job description

Define the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role is responsible for ensuring that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and webinars, delivering presentations and creating marketing collateral. Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.

Job Description

The Senior Brand Manager of Marketing Operations is a leader who will own the Creative Process and Creative Rituals and Routines for Kraft Heinz North America – leading the implementation, administration and continuous improvement of the existing process, and evolving it for the future. You will drive efficiency and alignment across the Business Unit brand teams, Central Marketing functions, and agencies.

Key Components of the Role (Job Responsibilities)

Role

As leader of the Kraft Heinz Creative Process, you will play a pivotal role in driving our creative vision, culture and performance by ensuring that engagement and alignment happen in a timely manner:

• Support and lead the evolution of the Kraft Heinz Creative Process by identifying gaps, prioritizing opportunities, and building practical plans to improve efficiency and effectiveness.
• Help support the Creative Rituals and Routines tied to the process, making sure meetings are well run and lead to clear decisions, actions, and ownership.
• Work with Comms leads on brand teams to optimize IAT processes, providing guidance, tools and support to maximize efficiency.
• Identify and share Creative Process best practices across the business unit brand teams
• Support the budget management process– ensuring production efficiencies are implemented where necessary.

Qualifications

• A curious, courageous, collaborative leader, passionate about creative process and implementation.
• Hands-on experience via client and/or agency-side roles to understand the point of view, goals and intention of marketers and their agency partners.
• Demonstrated fluency in developing, implementing and managing creative processes.
• Excellent communication, organization and relationship building skills. Comfort building clear narrative decks, presenting & gaining consensus from key collaborators.
• Ability to influence broad teams at various levels without direct authority through trust and ownership
• Models resiliency in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility requiring simultaneous project management and “never settle” demeanor. A mindset of “excellence.”
• Ability to drive the agenda and success in ambiguous situations, where path needs to be built.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range

$141,500.00 - $176,900.00

Bonus:

This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits:

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing:

We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

Benefits

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.