Brand Manager

Paycom; Temple (TX); On-site; USD 70,000 - 120,000; Full time

Job summary

KEG 1 O’Neal is seeking a Brand Manager for our Spirits Division to turn supplier priorities and market insights into growth in the field, not from a desk. You will work with suppliers and sales leaders to shape brand plans, study market activity, and translate ideas into profitable growth.

You will own growth plans, launches, activations, and account-level execution, partnering with distributors to increase distribution, volume, and margins while building brand stories for the market.

Qualifications

• Five or more years of brand management experience.
• Experience in beverage alcohol, wholesale distribution, or CPG.
• Strong negotiation and communication skills.
• Valid driver’s license and willingness to travel.

Responsibilities

• Own growth plans for assigned spirits brands and supplier portfolios.
• Build annual business plans, forecasts, budgets, and marketing calendars.
• Partner with suppliers and sales leadership to grow distribution and revenue.
• Analyze sales trends, margins, inventory, and market opportunities.
• Lead brand launches, tastings, promotions, and account activations.
• Equip and energize sales teams with training, stories, and tools.
• Measure performance and maintain long-term growth.

Skills

Brand management

Supplier management

Sales

Marketing

CPG

Education

Bachelor's degree in business/marketing

Job description

KEG 1 O’Neal is hiring a Brand Manager for our Spirits Division — a market-facing role for someone who knows how to turn supplier priorities, sales execution, and customer insight into real portfolio growth. If you have experience building spirits brands, partnering with suppliers, coaching sales teams, and translating market opportunities into measurable revenue, distribution, margin, and share gains, this is a role where your work will be visible in the field.This is not a desk-only marketing role. You will be where strategy meets execution: shaping brand plans, working side by side with suppliers and sales leaders, studying market activity, supporting the field, and turning smart ideas into profitable growth. If you like ownership, pace, accountability, and seeing your work show up with customers, we want to meet you.You may be a strong fit if you have worked in beverage alcohol, spirits, supplier management, brand marketing, category management, sales leadership, or distributor-side portfolio growth — and you like being close enough to the market to see whether your strategy is working.What You'll DoOwn growth plans for assigned spirits brands and supplier portfolios, translating supplier priorities and market opportunities into clear goals for distribution, volume, revenue, margin, activations, and account-level execution.Build annual business plans, forecasts, budgets, and integrated marketing calendars that connect supplier expectations, sales priorities, brand programming, and market execution.Partner directly with suppliers and sales leadership to increase distribution, grow volume and revenue, protect margin, expand market share, and improve gross profit.Analyze sales trends, pricing, margins, inventory, competitive activity, and market opportunities.Lead brand launches, tastings, promotions, market visits, ride-withs, and account activations that help sales teams bring the brand story to life, build customer confidence, and win more placements.Create effective programs for on-premise, off-premise, chain, independent, and specialty retail accounts.Manage supplier marketing funds, co-op budgets, credits, reimbursements, and program commitments.Equip and energize sales teams with spirits training, brand stories, category insights, competitive talking points, and practical selling tools they can use immediately in the market.Measure performance, solve problems quickly, and keep brands positioned for long-term growth.Why KEG 1 O'Neal?At KEG 1 O'Neal, you will have a direct role in shaping the growth of our spirits portfolio. You will work with supplier partners, sales leaders, and market teams who move quickly, value practical ideas, and are focused on building brands, supporting customers, and winning in the field.Competitive compensation and a comprehensive benefits packageCareer growth opportunities in a business where brand strategy, supplier relationships, field execution, and sales partnership all come together.A collaborative, entrepreneurial environmentThe opportunity to own meaningful brand initiatives and influence the future of the Spirits DivisionIf you are ready to own a spirits portfolio, build meaningful supplier relationships, and help a growing distributor win in the market, apply today and tell us how you have helped brands grow.What We're Looking ForBachelor's degree in business, marketing, sales, or a related field, or an equivalent combination of education and experience.Five or more years of experience in brand management, supplier management, sales, marketing, beverage alcohol, wholesale distribution, or CPG.Strong business judgment, financial acumen, analytical ability, and comfort working with performance data.Exceptional relationship-building, negotiation, presentation, and communication skills.A strategic mindset paired with the energy and accountability to execute in the market.Spirits category knowledge and experience working with distributors, suppliers, or consumer brands are strongly preferred.A valid driver’s license and the ability to travel within the market and attend approved industry events.