Brand Manager

Tyson Foods; Springdale, Northern (AR, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plans

affordable health

life

dental

vision and prescription drug benefits

Job summary

Tyson Foods is seeking a Brand Manager to own the financial and strategic performance of an assigned category within the Food Service or Retail Business Unit. You will lead cross-functional teams to optimize market share, brand performance, and innovation execution while owning P&L and pricing decisions.

The role requires strong understanding of supply chain, cost structures, and market dynamics, with demonstrated leadership in delivering growth and profitability.

Qualifications

• Education: Bachelors, Masters Degree, or significant amount of relevant experience; MBA or related Master's Degree Preferred.
• 5+ years of relevant and practical experience; Prior experience with food manufacturing or CPG marketing preferred.

Responsibilities

• Develop business objectives and marketing plans for assigned brands, categories, or channels.
• Monitor business performance, forecast accuracy, and marketplace dynamics.
• Own full P&L responsibility for assigned category; manage budgets and financial performance.
• Lead pricing strategy and evaluate pricing performance, margin outcomes, and competitive positioning.
• Lead marketing strategies and partner with internal teams to create operator-facing tools and selling materials.
• Lead innovation and product commercialization plans from concept to in-market performance tracking.

Skills

P&L management

Budget management

Project leadership

Microsoft Excel

PowerPoint

Outlook

Power BI

Pricing strategy

Inventory management systems

Education

Bachelor's degree

Master's degree

MBA preferred

Tools

Excel

Power BI

PowerPoint

Outlook

Job description

Job Details: Job Summary: The Brand Manager owns the financial and strategic performance of an assigned category or product portfolio within the Food Service or Retail Business Unit. This role is accountable for P&L results, pricing, and category growth, while leading cross-functional teams to optimize market share, brand performance, and innovation execution. This role requires an advanced understanding of operational capabilities, capacity constraints, cost structures, and supply risks to drive informed decision-making, mitigate exposure, and achieve profit and volume objectives.

Essential Duties and Responsibilities

Develop business objectives and marketing plans for assigned brands, categories, or channels, aligning to enterprise goals while delivering against volume, financial, margin, and share objectives Monitor business performance, customer activity, forecast accuracy, and marketplace dynamics to ensure plans are tracking against goals; recommend and implement corrective actions as needed Own full P&L responsibility for assigned category. Manage category budgets and financial performance to meet or exceed AOP objectives. Analyze financial performance drivers and implement corrective actions as needed. Translate strategic priorities into executable business plans with clear financial outcomes. Lead pricing strategy and evaluate pricing performance, margin outcomes, and competitive positioning. Ensure pricing decisions align with cost structures, customer strategies, and profitability targets. Lead marketing strategies that position the Brand and products as operator-focused solutions across priority channels, customer segments, and sales platforms Partner with internal marketing, agency, digital, culinary, and sales enablement teams to convert strategy into customer-facing tools, operator content, channel activation, and selling materials Lead innovation and product commercialization plans from concept through business case, feasibility validation, product and packaging development, customer sell-in, launch execution, and in-market performance tracking Build strong relationships with cross-functional partners to remove barriers, align priorities, and help bring new products, customer programs, and growth initiatives to life across the enterprise Work closely with field sales, customer teams, distributors, and operators to understand business needs, support customer meetings, strengthen sell-in stories, and integrate customer strategy into brand and business plans Manage volume forecasts for assigned brands, categories, or channels by coordinating with demand planning, supply planning, sales, and business teams to improve forecast accuracy and service execution Proactively partner with Sales Strategy and Planning to identify opportunities, develop action plans, support field execution, and deliver against business objectives Manage brand, channel, and customer support budgets, including sales materials, operator activations, samples, innovation support, and marketing investment tied to assigned responsibilities.

Requirements

Education: Bachelors, Masters Degree, or significant amount of relevant experience; MBA or related Master's Degree Preferred Experience: 5+ years of relevant and practical experience; Prior experience with food manufacturing or CPG marketing preferred.

Special Job Competencies

• Advanced P&L and budget management expertise. Deep understanding of supply chain, cost structures, marketing strategy, and operational trade-offs
• Strong project leadership and decision-making skills
• Leads and influences senior cross-functional stakeholders.
• Communicates complex financial and strategic concepts clearly to leadership audiences.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Outlook
• Strong working knowledge of Power BI, pricing, and/or inventory management systems

Supervisory: May directly supervise 1-2 team members.

Position Specific Requirements

Local candidates will be given priority. Must reside in the United States to be considered. Sponsorship is not available for this position. Relocation Assistance Eligible: Yes. Work Shift: 1ST SHIFT (United States of America). Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended. Hourly Applicants ONLY. The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

Tyson Foods, Inc. is an Equal Opportunity Employer.

• paid time off
• 401(k) plans
• affordable health
• life
• dental
• vision and prescription drug benefits
• and more

At Tyson, we feed the world like family. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work. To learn more about our culture, please read Our Purpose.