Brand Manager

Lotus Bakeries, Milan; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Lotus Bakeries is seeking a Brand Manager to drive brand growth, insights, and cross-functional collaboration across marketing, sales, and category teams. You will lead NPD/EPD initiatives, manage budgets, and coordinate trade marketing assets and digital campaigns to maximize turnover and margin.

You will act as a brand champion, ensuring timely execution of plans and maintaining strong product knowledge across categories, with a focus on delivering compelling consumer experiences across

Qualifications

• Min. 2 years of experience in marketing (Trade Marketing/ Brand management) in a CPG environment.
• Bachelor Degree in Marketing, Business, Economics.
• Project management, stakeholder management and time management are crucial; you manage colleagues from different departments and lead projects.
• You can switch from helicopter view to microscopic view with eye for details.
• Very familiar with Digital Marketing and Social Media (Meta, TikTok, Youtube, etc.).
• You think proactively and take initiative and ownership.
• Good communication skills with your team, project team and senior management.

Responsibilities

• Develop a vision for brand growth across channels in line with global strategy.
• Gain insights into product category, competition, customers; coordinate with Sales and Category Development for best plans.
• Inspire and mobilize the organization around brand plans.
• Lead optimization of product range, monitor performance and develop a strong NPD pipeline.
• Lead the rollout of NPD/EPD from idea to launch with Supply Chain and Sales.
• Create clear briefings for product-oriented market research.
• Provide 360° commercial marketing support (digital media, in-store promotions, website) and communicate with Sales.

Skills

Marketing experience

Project management

Stakeholder management

Time management

Digital marketing

Communication skills

Education

Bachelor degree in Marketing/Business/Economics

Job description

Brand Manager

The Brand Manager has the responsibility to ensure the growth of the Brand in turnover, margin and penetration. In partnership with the Marketing and Category Director, the Brand Manager must build a strong expertise of the brand, in order to propose the right marketing and trade marketing plans and then follow up and coordinate these initiatives with best-in-class execution and within the predetermined budgets and timings. The Brand Manager is very enthusiastic about the brand and our products. He/she strongly believes in the values of team spirit, open dialogue and passion and also propagates these in order to achieve an optimal work result.

• Together with the Marketing and Category Director, you develop a vision for the further growth of the Brand in the various channels (retail and OOH) and know how to convert this into a strategy and execution plan. The vision, strategy and plans must be in line with the global strategy.
• You gain the best insights into product category, competition, customers and own actions, in close cooperation with the Sales and Category Development colleagues in order to arrive at the best plans.
• You inspire and mobilize the entire organization around your brand and plans.
• Together with the Marketing and Category Director, you have a leading role in optimizing the product range.
  • This includes both monitoring the performance of the existing range and developing a strong NPD pipeline with new products.
  • You lead the roll-out of NPD’s and EPD’s from idea to launch and work together with Supply Chain, Sales and Global Brand
  • You build up strong product knowledge about all product categories, which allows you to systematically monitor and increase the quality of the existing product range in collaboration with R&D and production, as well as to think creatively about NPD/EPD opportunities.
  • You can draw up clear briefings for product-oriented market research
• You provide a commercial 360° support in which all elements of the marketing mix come together in best-in-class executions (e.g. Digital media, promotion in the point of sale, website, packaging), and communicate this effectively and in a timely manner to Sales.
  • Lead the creation/adaptation of trade marketing assets (Key visuals, Shippers, coupons,…)
  • You lead packaging projects from briefing to execution, timely delivery of logistics information to sales, ...
  • Lead Digital Marketing strategy and execution
• You are the point of contact for our social channels and website and are responsible for driving the content agenda.

Profiel

• Min. 2 years of experience in marketing (Trade Marketing/ (jr.) Brand management) in a CPG environment
• Bachelor Degree in Marketing, Business, Economics
• Project management, stakeholder management and time management are crucial: as a brand manager you manage colleagues from different departments and successfully lead projects through the various milestones. You can easily keep several balls in the air at the same time and achieve the desired results in time.
• You can easily switch from helicopter view (to keep an overview) to a microscopic view (you also have an eye for details)
• You are very familiar with Digital Marketing and Social Media (Meta, TikTok, Youtube,…)
• You think proactively and like to take initiative and ownership
• Good communication skills (to your own team, to the project team and to senior management)