Brand Manager

Yogi; Portland (OR); On-site; USD 90,000 - 120,000; Full time

Job summary

East West Tea is seeking a Brand Manager to drive growth through the Brand Experience team. This remote role offers a home base in Portland or Eugene, Oregon, with collaboration across NA markets and Canada. You will own packaging projects, budgets, and insights while coordinating with global teams on launches and campaigns.

The role emphasizes project leadership, cross-functional teamwork, and a strong emphasis on data-driven strategy to build brand equity and volume growth.

Qualifications

• 5 years of relevant work experience.
• Preferred experience in CPG.
• Experience managing projects and timelines.
• Experience in working with cross-functional teams.

Responsibilities

• Lead NA product packaging projects from concept to press check, coordinating with agencies on updates and new products.
• Own, manage and track monthly NA Brand team budget.
• Support Senior Brand Manager with forecasting and sales for NPD volume forecasts.
• Conduct regular analyses using syndicated and shipment data to inform decisions.
• Deliver consumer insights through market trend analysis and syndicated data.
• Lead product innovation processes and coordinate Canadian brand strategies and assortment.

Skills

Brand management

CPG experience

Cross-functional collaboration

Budget management

Data analysis

Job description

East West Tea is seeking a talented, passionate, and experienced Brand Manager to join our Brand Experience team!

This position is remote with a home work location in Portland or Eugene, Oregon.

The Brand Manager works closely with the Brand team to work with cross-functional groups to execute strategies and tactics to drive growth.

WHAT YOU’LL OWN:

Operation 50% of time

• Lead the team on NA product packaging projects from concept to press check, managing the communication with agencies for, but not limited to ingredient updates, new products, innovation.
• Own, manage and track monthly Yogi North America Brand team budget
• Supports Senior Brand Manager in collaboration with forecasting and sales for all NPD volume forecasts
• Complete regular/key business analyses using syndicated data and shipment data
• Deliver consumer insights through syndicated data and market trend analysis
• Leads the product innovation process and ensures timely execution
• Lead in collaboration of Canada’s brand and market expansion strategies and assortment definition

Relationship and Influencing 30% of time

• Lead the collaborative work with Global Marketing and Content teams to support new product launches, brand and product content and marketing campaigns
• Preparation of presentations for Executive team and annual sales meetings
• Lead the development of stage gates

Strategic 20% of time

• Support Brand team in development and execution of the global Yogi brand and product strategy, brand calendar, priorities, objectives, and budgets to build brand equity to translate into attaining volume goals, annual profit, and long-term profit growth

WHAT YOU KNOW AND HAVE EXPERIENCED:

• 5 years of relevant work experience
• Preferred experience in CPG
• Experience managing projects and timelines
• Experience in working with cross-functional teams

YOU’LL BE A GREAT FIT:

• Strong critical thinking ability to navigate and solve complex problems
• Solid work ethic, self-starter, and result-oriented
• Natural ability to develop strong, trusting relationships
• Enjoys collaborating with cross-functional partners
• Responsible and a high degree of ownership
• Thrives in an ever-changing work environment
• Effectively managing a multitude of work responsibilities
• Balances attention to detail and swift execution