Brand/Sr. Brand Manager

Foley Family Wines Inc; Santa Rosa (CA); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Foley Family Wines Inc is seeking a Brand Manager to lead the development and execution of the marketing strategy across a diverse portfolio, including Dashwood, Vavasour, Lucien Albrecht, Nieto Sentiner, Mt. Difficulty and Roaring Meg.

You will partner with Sales, Operations, Direct-to-Consumer and Wholesale teams to drive growth and deliver consumer-centric campaigns. This hybrid role requires strong brand planning, cross-functional leadership, and hands-on execution of campaigns, packaging,

Qualifications

• Bachelor’s degree required; 4 years of premium wine brand marketing and/or luxury goods experience preferred.
• Significant experience in promotion, packaging and merchandising design/implementation.
• Experience in brand strategy, marketing communications planning, and budget/P&L management.
• Strong analytic, strategic and creative skills.
• Excellent presentation and communication skills.
• Ability to balance multiple priorities, meet deadlines and thrive in a demanding environment.
• Some travel required.

Responsibilities

• Develops brand strategies and positioning for priority brands with consumer appeal.
• Creates brand marketing plans across PR, paid media, partnerships, events and retail.
• Manages execution of marketing plans including advertising, trade programs, and product development.
• Maintains brand budgets, revenue and gross margin accountability.
• Oversees creative work through agencies and vendors.
• Collaborates with Production and Winemaking on specs, timelines and packaging/production.
• Interfaces with import partners to align brand story and objectives.
• Communicates monthly brand status to Management and Sales; supports reporting.
• Executes events, winemaker appearances and story pitches; manages brand content for the website.
• Stays current on marketing trends and best practices.

Skills

Brand strategy

Marketing planning

Cross-functional leadership

Budget / P&L management

Analytics

Communication skills

Presentation skills

Project management

Time management

Travel flexibility

Education

Bachelor’s degree

Tools

Circana

Targit

Job description

Description

A Brand Manager at Foley Family Wines is responsible for managing the development and execution of the marketing strategy and tactics for an assigned portfolio of brands. The Senior Brand Manager oversees the project management of strategies

and tactics with a variety of departments, including Sales, Operations, Direct-to-Consumer and Wholesale teams.

This role will drive significant growth across the portfolio (Dashwood, Vavasour, Lucien Albrecht, Nieto Sentiner, Mt. Difficulty, and Roaring Meg). We are looking for a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer at the forefront of their thinking.

** This is a hybrid role. Tues - Thursday onsite M & F remote optional. **

Brand Strategy and Brand Planning:

• Develops brand strategies and positioning for priority brands, including consumer-compelling point of difference
• Develops brand marketing plans that are applicable across PR, paid media, partnerships, events, and retail accounts.

Marketing Programs and Production:

• Manages execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging. Ensures consistent messaging, imagery and quality standards.
• Maintains accountability for approved brand budgets, revenue, and gross margin.
• Assigns and manages creative work through external agencies/vendors.
• Interfaces with Production and Winemaking teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings.
• Interfaces with import partners to ensure alignment with brand story and mutual business objectives.

Marketing Communication:

• Communicates monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues. Consistent contact with Sales to maintain accuracy and evaluation; ad hoc reporting may be required.
• Works closely with Sales to execute the marketing plan and ensure that materials are available to drive results.
• Ensures that brand strategies are implemented within PR initiatives. Coordinates branded special events, winemaker appearances, wine submissions and story pitches as needed.
• Provides content for website and manages brands’ trade materials.
• Performs as an effective and eloquent ambassador for the brands at both trade and consumer events. Direct winery team travel commitments such as participation in events, trade shows, distributor presentations and blitzes in conjunction with the Sales team
• Stays up-to-date on the latest marketing trends and best practices

Analysis:

• Works with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence including internal (Targit) and external (e.g., Circana)
• Identifies opportunities by channel, market, consumer, product or other for brand consideration.
• Works with Sales to identify issues/opportunities, promotional needs and implements necessary programs by channel.
• Track and measure the results of marketing campaigns

Requirements

• Bachelor’s degree required. 4 years of premium wine brand marketing and/or luxury goods or beverage experience preferred.
• Significant Experience in promotion, packaging and merchandising design/implementation.
• Experience in brand strategy, marketing communications planning, and budget/P&L management.
• Strong analytic, strategic and creative skills.
• Excellent presentation and communication skills.
• Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment.
• Attention to detail a must.
• Self-motivated, team-oriented ethics and excellent interpersonal skills.
• Some travel required.