Brand Manager

Year13; New York (NY); On-site; USD 90,000 - 176,000; Full time

Job summary

Join a dynamic team as a Brand Manager at a leading company focused on empowering Gen Z. You'll head brand campaigns that resonate with youth culture, requiring creativity and strategy to elevate brand visibility. As an initial US hire, you'll work closely with a remote team to shape brand identity and strategies, all within a supportive and mission-driven environment.

Benefits

Flexible Work Arrangements

Ownership of Work

Skill Development

Qualifications

• 3-5 years experience in brand marketing, youth-focused campaigns.
• Proven success in building brand awareness.

Responsibilities

• Own and execute brand-building campaigns.
• Identify activations with creators and events.
• Manage the social media team.

Skills

Brand Marketing

Campaign Management

Content Strategy

Cultural Awareness

Youth Engagement

Education

Degree in Marketing or related field

Job description

Direct message the job poster from Year13

Passionate about contributing to organisational culture, engagement and employee experience.

Join Our Team as a Brand Manager!

We’re building a platform that empowers Gen Z with the life skills, career advice and confidence they need for the future, in a way that’s actually fun, useful and culturally relevant.

We’re now looking for a Brand Manager to lead how we show up in the world, beyond just content. You’ll be responsible for top-of-funnel brand awareness through campaigns, creator partnerships, content, activations and events. You’ll work closely with an award-winning marketing team to build a brand Gen Z genuinely loves.

Key Responsibilities

• Own and execute brand-building campaigns and partnerships that generate awareness and love
• Identify and lead activations with creators, events or aligned organisations
• Spot cultural moments, trends or movements we should be part of and lead the charge
• Develop TOFU strategies that support the growth pipeline
• Work across product, marketing and social to keep the brand aligned across every touchpoint
• Help shape and evolve the brand voice and visual identity as we grow
• Manage the social media team (one direct report currently)

About You

• Youth Expert: You’ve built (or helped build) brands that Gen Z loves - you get the tone, timing, and trends
• Cultural Connector: You think beyond ads, into partnerships, real-world moments, creator collabs, and cultural relevance
• Creative Strategist: You blend big ideas with smart thinking, turning insight into impact
• Autonomous Operator: You’re comfortable working independently and making things happen without layers of approval
• Start-up Mindset: You thrive in a fast-moving, unstructured environment where you can shape things from the ground up

Requirements

• 3-5 years experience in brand marketing, youth-focused campaigns or creative partnerships
• Proven success in building brand awareness and driving culture-first campaigns
• Comfortable working across strategy and execution
• Based in New York, able to work cross-functionally with remote teams

Why Join Us?

• Ownership of Work: Take initiative and lead projects that matter.
• Positive Culture: Work in a supportive environment where collaboration is key.
• Mission-Driven: Contribute to a cause that’s making a difference in education.
• Flexible Work Arrangements: Enjoy a balance between work and life.
• Skill Development: Grow your skills in digital marketing and content strategy.

With the majority of our team based in Australia, this role will be one of our first hires in the US as part of our growth journey. This means that you’ll need to be completely comfortable working autonomously with the support of a remote team in a different timezone. If this sounds like you, and you're ready to be one of the most impactful people in our US growth, wanting to drive change through creativity, we want to hear from you!

Apply now and let’s create something amazing together!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Advertising Services, Education, and Technology, Information and Media

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