Brand Manager

Lowe's Pro Supply

Mooresville (NC)

On-site

USD 115,000 - 120,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading home improvement retailer is seeking a Brand Manager in Mooresville, NC. This role involves shaping brand strategies, managing brand identity, and leading marketing initiatives. Ideal candidates will have a Bachelor's degree in Marketing, relevant experience, and strong analytical skills. The Brand Manager will oversee brand health, support event execution, and ensure collaboration across teams to drive brand growth. Competitive compensation and benefits, including medical insurance and a 401(k), are offered.

Qualifications

5–7 years of marketing experience, with 3+ years in brand or integrated marketing.
Experience writing strategic briefs and leading cross‑functional teams.
Strong analytical skills with experience interpreting P&L data.

Responsibilities

Shape and execute brand strategies to elevate private label and Pro-focused offerings.
Lead brand refreshes, segmentation, and new brand development initiatives.
Manage a $1M+ annual event budget ensuring alignment with forecasts.

Skills

Strategic planning

Brand management

Analytical skills

Cross-functional team leadership

Marketing strategy

Education

Bachelor’s degree in Marketing or related field

Job description

Base pay range

$115,000.00/yr - $120,000.00/yr

Additional compensation types

Annual Bonus

Onsite 5 days/ week in Mooresville, NC (Relocation Not Provided).

Job Description

The Brand Manager is responsible for shaping and executing brand strategies that elevate Lowe’s private label and Pro-focused offerings. This includes managing brand identity, driving customer engagement, and ensuring consistency across all channels for external and internal customers.

Essential Functions:

Serve as the subject matter expert for assigned brands, including positioning and identity.
Lead brand refreshes, segmentation, and new brand development initiatives.
Monitor brand health using trackers, customer feedback, and market trends.
Support and partner with the internal/external partners in End-to-End Event Execution.
Translate strategic objectives into impactful event experiences that advance sales initiatives, support customer acquisition, and strengthen relationship development, while partnering with the sales leadership team to ensure events deliver measurable business value.
Manage a $1M+ annual event budget by supporting planning, expense tracking, and reconciliation. Ensure all spend aligns with forecasted plans and contributes to ROI-driven outcomes.
Collaborate with merchandising, marketing, digital, and operations teams to ensure brand consistency.
Guide branding decisions in product development and launches.
Lead Assistant Brand Managers and ensure alignment across departments.
Write strategic and creative briefs for campaigns, product launches, and visual assets.
Translate product features into compelling consumer-facing benefits.
Develop differentiated product and brand claims in collaboration with legal and QA teams.
Identify strategic opportunities using consumer insights and competitive analysis.
Build business cases to advise executive leadership on brand growth initiatives.
Support in-store, online, and marketing activations to drive brand consideration.
Prioritize key messages and launches for marketing and digital teams.
Author associate readiness strategies for product education and brand awareness.