Brand Manager

CLEAResult; Lansing (MI); Sur place; USD 66 000 - 99 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision insurance

401(k) with company match

Paid vacation, sick, personal and ParG

Paid Volunteer Time

Employee Recognition Program

Employee Assistance Program

Access to on-demand training courses

Résumé du poste

CLEAResult is seeking a Growth Marketing/Brand leader to own brand identity, major sponsorships, and organic social media for our US and Canadian teams. This is a broad, external-facing role focused on partnerships, brand governance, and consistent messaging across channels.

You will collaborate with Events, Corporate Communications, and cross‑functional teams to amplify campaigns, measure ROI, and keep brand alignment across markets.

Qualifications

• 5+ years of brand marketing experience, including sponsorship or partnership management.
• Experience owning major partnership relationships end-to-end, with deliverable tracking and ROI reporting.
• Organic social media management across multiple channels, with community engagement.
• Familiarity with brand guideline systems (Frontify or equivalent).
• Comfort supporting a distributed team, including cross-Functional collaboration with Corporate Communications.

Responsabilités

• Own and run CLEAResult's sports sponsorships and major partnerships with ROI tracking.
• Collaborate with the Senior Manager of Events on activation, attendance, and promotion.
• Support Canadian brand needs with proposals, sell sheets, and events.
• Own organic social strategy and posting, with channel engagement and scripts.
• Enforce brand guidelines across Growth Marketing's channels and campaigns.

Connaissances

Brand marketing

Sponsorship management

Social media management

Brand guidelines

Cross-functional collaboration

Canadian marketing compliance

French-language capability

Outils

Frontify

Social management platform

AI tooling (Claude)

Description du poste

At CLEAResult, we lead the transition to a sustainable, equitable, and carbon-neutral energy-efficient future for our communities and our planet. We do that by creating a people-first culture built on trust, accountability, and transparency; where every employee – regardless of position, role, or identity is treated with respect and given an equal chance to thrive.

Additionally, you will enjoy:

• Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours
• 401(k) with company match
• Paid vacation, sick, personal and parental leave time
• Paid Volunteer Time: giving back to our communities is important to us
• Employee Recognition Program – convert your recognition points into gift cards
• Employee Assistance Program – offers benefits to help you manage daily responsibilities
• Access to on-demand training courses to advance further in your career

Job Description

Position Summary

Owns brand identity, major sponsorships, and organic social media for Growth Marketing, and is the go-to brand resource for our US and Canadian teams. This is a broad, external-facing brand role: running CLEAResult's sports sponsorships and other major partnerships; supporting Canadian colleagues with brand materials for proposals, sell sheets, and events; keeping our organic social presence active and aligned with the brand; and maintaining core brand governance.

Key Responsibilities

• Own and run CLEAResult's sports sponsorships and other major partnerships, managing the relationships, deliverables, and ROI tracking for each.
• Partner closely with the Senior Manager of Events on sponsorship activation, event attendance and promotion, and speaking opportunities tied to our sponsorships.
• Serve as the primary brand resource for the Canadian team as we build our Canadian brand presence up to match our US presence, supporting proposals, sell sheets, event promotion, and other brand needs as they come up.
• Own organic social media strategy and execution, posting and managing community engagement across channels, including scripts and assets handed off by the Content Marketing Manager, in support of demand‑gen, ABM/ABS, sponsorships, and event promotion.
• Apply and enforce brand guidelines across Growth Marketing's channels and campaign materials.
• Partner with designers on brand visual standards and the ongoing brand modernization work.
• Partner with the Growth Marketing Managers and Content Marketing Manager to amplify campaign content on social channels.
• Coordinate with Corporate Communications to keep company‑wide social and PR messaging aligned and avoid duplicated or conflicting posts.

First 90 Days

Days 1 to 30

• Complete a full audit of the sports sponsorship agreements: contractual deliverables, what has been used, what is being left on the table, and when renewal decisions hit.
• Complete an organic social audit: channels, cadence, performance baseline, and account access.
• Meet the Canadian team and log their brand needs.
• Establish channel boundaries with Corporate Communications so posts do not collide.

Days 31 to 60

• Activation plan and ROI framework for each sponsorship, agreed with the Senior Manager of Events.
• Social calendar live with a sustained posting cadence.
• Defined intake process for Canada brand requests.
• Brand governance gaps documented with a remediation order.

Days 61 to 90

• First activation executed or fully planned if it falls outside the season.
• Measurable engagement lift against the month‑one social baseline.
• Canada requests flowing through the defined process rather than ad hoc.
• Standing coordination rhythm with Corporate Communications in place.

Qualifications

• 5+ years of brand marketing experience, including sponsorship or partnership management.
• Demonstrated experience owning a major partnership relationship end‑to‑end, including deliverable tracking and ROI reporting.
• Organic social media management experience across multiple channels, including community engagement.
• Familiarity with brand guideline systems (Frontify or equivalent).
• Comfort supporting a distributed team, including Canadian colleagues, and partnering cross‑functionally, including with Corporate Communications on shared channels.
• Working knowledge of Canadian marketing compliance (CASL) a plus.
• French‑language capability a plus.
• Utility or energy‑industry knowledge a plus.

Tools and Systems

• Frontify for brand governance.
• Experience with a social management and scheduling platform and with social analytics tooling. Specific platforms matter less than fluency.
• Familiarity with Claude or comparable AI tooling for social drafting and reporting.

Application Requirements

• Resume.
• One example of a sponsorship or partnership you managed end‑to‑end, including how you measured return.
• Links to social channels or accounts you have personally owned.

DOT Requirements

If applicable, meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations.

Compensation Range

$65,700.00 - $98,600.00

Currency

USD

TypeSalary Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.CLEAResult will not provide sponsorship or support for immigration status or work authorization including for international students. Applicants must be authorized to work in the country where the position is located without the need for employer sponsorship or support. Successful hires must pass pre‑employment checks.

Equal Opportunity Employer

As an Equal Opportunity Employer, we are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job‑related reasons regardless of an applicant’s race, color, religion, national origin, marital status, age, sex, gender identity, sexual orientation, status as a qualified individual with a disability or protected veteran, or any other protected status.

The above job description and job requirements are not intended to be all inclusive. CLEAResult retains the right to make changes or adjustments to job descriptions and/or requirements at any time without notice.