Marketing Lead

CUMULUS MEDIA; Nashville (TN); On-site; USD 40,000 - 45,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401K with company match

Paid vacation

Parental leave

Life and disability insurance

Employee referral bonus

Job summary

Cumulus Nashville is seeking a Marketing Lead to drive campaigns across stations and digital platforms. You’ll partner with Programming, Sales, Digital, Events and Content teams to keep projects on brand and on schedule while bringing fresh ideas.

The role requires strong written and verbal communication, proficiency in digital media strategies, and hands-on project management. Regular business hours plus some nights, weekends, and holidays may apply.

Qualifications

• Degree or equivalent experience in Marketing, Communications, Business Advertising, or related field.
• Strong written and verbal communication skills.
• Proficient in digital and social media strategies.
• Internship, campus leadership, freelance, or project-based experience welcomed.
• Strong project management and organizational skills.

Responsibilities

• Lead execution of multi-platform marketing campaigns across our station portfolio.
• Coordinate timelines, assets, approvals, and campaign launches.
• Contribute creative concepts for station promotions, events, contests, and community initiatives.
• Track campaign performance and development of post-campaign recaps and insights.
• Work directly with the Program Directors on the scheduling and execution of on-air and online contesting and helps with the communication of campaign execution to the programming staff.
• Work directly with Sales Management and/or Account Team to develop successful marketing & promotional concepts for clients.
• Lead Sales & Marketing Coordinator team, and Interns from recruitment to weekly tasks.

Skills

Written & verbal comm

Digital media strategy

Project management

Event experience

Education

Degree in Marketing or related

Tools

Microsoft Office

PM tools

Canva

Job description

Company Overview

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visitwww.cumulusmedia.com.

At Cumulus Nashville, we're passionate about marketing, music and super serving our audience we’re also passionate about local radio, local businesses, local events, and the community we serve. We connect audiences through great content, unforgettable experiences, and innovative marketing across robust digital marketing platforms plus our five iconic brands, 103.3 Country (WKDF), 95.5 Nash Icon (WSM-FM), 99.7 SuperTalk (WTN) | Supertalk TV, 104.5 The Zone (WGFX) | ZoneTV and 92Q (WQQK.) Cumulus Nashville is Home of the Tennessee Titans, Nashville Soccer Club and the Nashville affiliate for the University of Tennessee Volunteers. We're looking for organized, resourceful, collaborative people who want to help shape what's next.

Position Overview

Cumulus | Nashville is looking for a Marketing Lead to help bring campaigns to life across Cumulus Nashville stations and digital platforms. Think of this role as the quarterback for all station marketing efforts. You'll work alongside Programming, Sales, Digital, Events, and Content teams to execute campaigns that connect with listeners both on-air, in-person and on-line. You'll keep projects organized, moving, and on brand while bringing fresh ideas and creative energy to the table.

Key Responsibilities & Qualifications

• Lead execution of multi-platform marketing campaigns across our station portfolio.
• Coordinate timelines, assets, approvals, and campaign launches.
• Contribute creative concepts for station promotions, events, contests, and community initiatives.
• Track campaign performance and development of post-campaign recaps and insights.
• Work directly with the Program Directors on the scheduling and execution of on-air and online contesting and helps with the communication of campaign execution to the programming staff.
• Work directly with Sales Management and/or Account Team to develop successful marketing & promotional concepts for clients.
• Lead Sales & Marketing Coordinator team, and Interns from recruitment to weekly tasks.

What You Bring (Qualifications)

• Degree or equivalent experience in Marketing, Communications, Business Advertising, or related field
• Strong written and verbal communication skills
• Proficient in digital and social media strategies
• Internship, campus leadership, freelance, or project-based experience welcomed.
• Strong project management and organizational skills
• Efficient in: Microsoft, PM tools, Canva
• Requires the ability to work regular business hours and will include other hours out of office, including nights, weekends, and some holidays.
• Passion for media, radio, events, marketing, and local culture

Pay Range

USD $40,000.00 - USD $45,000.00 /Yr.

What We Offer

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability to ask, "what if" and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).