Brand and Content Director - Country and Classic Hits

Hubbard Broadcasting Inc.; Alexandria (VA); On-site; USD 50,000 - 70,000; Full time

Job summary

Hubbard Radio in the United States seeks a Brand and Content Director to steer the country and classic hits brand strategy and execution. You will set policy, manage programming staff, and oversee budgeting and collaborations with sales, digital, and engineering teams.

The role demands strong leadership, clear communication, and the ability to navigate FCC guidelines while building branding across platforms.

Qualifications

• Experience as a successful Brand & Content or Program Director. Experience in a supervisory position preferred.
• Operating knowledge of digital radio automation systems and music scheduling software (if a music station)
• Thorough understanding of FCC guidelines regarding compliance with rules including indecency, profanity, payola/plugola, and contesting.
• Ability to interact and communicate effectively with diverse groups of individuals.
• Must have a valid driver73 license and clean driving record as determined by the Company.

Responsibilities

• Set programming, content and operational policy and strategic mission for radio station in collaboration with General Manager.
• Ensure execution of policies, goals and action plans are enacted by communicating to appropriate individuals.
• Study and plan for the future.
• Responsible for the day to day brand and content decisions.
• Develop maintain, administer and take ownership of budget.
• Work with and provide direction to station employees.
• Work closely with sales management and promotions to achieve revenue budgets.
• Build synergy with digital staff to provide digital extensions through the website and digital media.
• Knowledgeable of and applies as needed all current FCC rules and regulations.
• Work closely with engineering staff in overseeing the technical and audio components in regards to station function and sound.
• Provide direct supervision of employees in the following ways: Develop a strong brand and content through applicable training, evaluation, and coaching; Consult and collaborate with VP/GM and others in management in the areas of personnel, recruitment, hiring and development of personalities and other staff; Critique and provide performance feedback employees on a regular basis;
• Work cooperatively and collaboratively with corporate programming, engineering, production, digital and sales departments as well as others.
• Acts in a professional manner when representing each station.
• Represent station at various events.
• Complete other duties as assigned.

Skills

Leadership

Communication

Deadline-driven

Teamwork

Decision making

Tools

Radio automation software

Music scheduling software

Job description

Brand and Content Director - Country and Classic Hits

#26-1285

Business Unit

Employee Classification

Full Time Regular

About Us

Hubbard Radio is a full-service media company with 16 radio stations and cutting-edge digital solutions in four of northern Minnesota's most beautiful and active resort communities: Alexandria, Bemidji, Brainerd and Wadena. At Hubbard, we're looking for the best people in local media to help build dominant brands that connect consumers and advertisers to build better businesses and communities. We succeed by always doing the right thing with focus, urgency, and passion.

Job Overview

This position is responsible for a radio station's strategic vision and execution of the brand and content. The position has the ultimate responsibility of setting product policy, management of programming personnel for the station and budget functions.

Job Responsibilities

• Set programming, content and operational policy and strategic mission for radio station in collaboration with General Manager.
• Ensure execution of policies, goals and action plans are enacted by communicating to appropriate individuals.
• Study and plan for the future.
• Responsible for the day to day brand and content decisions.
• Develop maintain, administer and take ownership of budget.
• Work with and provide direction to station employees.
• Work closely with sales management and promotions to achieve revenue budgets.
• Build synergy with digital staff to provide digital extensions through the website and digital media.
• Knowledgeable of and applies as needed all current FCC rules and regulations.
• Work closely with engineering staff in overseeing the technical and audio components in regards to station function and sound.
• Provide direct supervision of employees in the following ways: Develop a strong brand and content through applicable training, evaluation, and coaching; Consult and collaborate with VP/GM and others in management in the areas of personnel, recruitment, hiring and development of personalities and other staff;; Critique and provide performance feedback employees on a regular basis;
• Work cooperatively and collaboratively with corporate programming, engineering, production, digital and sales departments as well as others.
• Acts in a professional manner when representing each station.
• Represent station at various events.
• Complete other duties as assigned.

Qualifications

• Experience as a successful Brand & Content or Program Director. Experience in a supervisory position preferred.
• Proven ability to function effectively under deadlines and in high-pressure situations.
• Operating knowledge of digital radio automation systems and music scheduling software (if a music station)
• Thorough understanding of FCC guidelines regarding compliance with rules including indecency, profanity, payola/plugola, and contesting.
• Ability to bring out and understand overall branding and content objectives and philosophies.
• Exercise discretion and good judgment.
• Ability to interact and communicate effectively with diverse groups of individuals.
• Quick and clear thinking required.
• Project an appropriate professional appearance and demeanor.
• Ability to work in compliance with company policies and procedures.
• Ability to function in a team environment.
• Must have a valid driver's license and clean driving record as determined by the Company.
• Physical Requirements:
• Ability to read, hear and speak clearly.
• Ability to prepare reports, business correspondence, and business proposals.
• Must have manual dexterity for keyboarding and manipulating control and tools.
• Ability to communicate in English both verbally and in writing.
• Requires the ability to think critically, strategically and tactically and to articulate information in clear, concise manner to others.

The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.

Additional Information

This position is subject to pre-employment driving record background check. A conviction, violation pending adjudication, or adverse driving record more than 3 years old or does not meet the major violation definition per company policy will not, on its own, disqualify an applicant. The company will use background check information in a confidential, non-discriminatory manner consistent with applicable federal, state and local law.

Compensation and Benefits

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations.

The annual base salary range for this position is $50,000 - $70,000.

For information regarding our benefits, please copy the link below and paste in your browser: https://hubbardbroadcasting.com/our-company/working-here/

EEO Statement

We are an equal opportunity employer, including disability/vets.

Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.

We are an equal opportunity employer, committed to a policy of non-discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity, religion, marital status, national origin, mental or physical disability, public assistance status or any other characteristic or trait that has protection under the law.