Brand Manager

Husqvarna; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Husqvarna is seeking a Brand Manager in Charlotte to lead brand strategy and go-to-market for multiple product segments. You will collaborate with product management, Martech, creative and media, coordinating campaigns with internal and external agencies, and champion consumer insights to drive growth across dealer, retail, ecommerce, Pro and residential channels.

You will develop product narratives, manage cross-functional UX projects, localize brand strategy for North America, and support

Qualifications

• Strong strategic and creative thinking to translate brand objectives into go-to-market plans.
• Ability to lead cross-functional teams including product management, Martech and agencies.
• Experience shaping channel strategy for dealer, retail, ecommerce, Pro and residential markets.

Responsibilities

• Lead commercialization and go-to-market planning for priority product launches.
• Develop clear brand narratives and product positioning for NA markets.
• Coordinate marketing campaigns with internal and external agency partners.
• Oversee UX-related projects for web/app improvements and purchase journey optimization.
• Support trade shows, influencer programs, and post-campaign analysis.

Skills

Brand strategy

Cross-functional leadership

Project management

Communication

Influence stakeholders

Education

Bachelor's degree

Tools

Marketing automation

Job description

Last date to apply:We are continuously accepting applicationsThe Brand Manager plays a key role in advancing the brand strategy and achieving marketing objectives for growth across product segments. This role works closely with product management, Martech, creative and media to coordinate comprehensive marketing activation plans. This person works with both internal and external agency partners to develop holistic marketing campaigns across paid and owned channels. This person is a champion of the consumer and applies those insights and input from sales and analytics toward developing and executing effective programs.What You Need to Know:Develop a deep understanding of the consumer segments, channel partners and product to drive brand, commercialization and campaign strategyLead strategic commercialization planning for priority product launches, translating global brand, product and business objectives into clear go-to-market plans across dealer, retail, ecommerce, Pro and residential channels.Ability to craft a well-written brief founded on channel and user insights with clear objectives and deliverablesDevelop clear product and category narratives that differentiate the brand, support premium positioning and help sales teams communicate value to dealers, retailers, Pros and consumers.Lead cross-functional UX projects related to web/app improvements, DIY installation or Pro sales enablement, marketing automation and the purchase journey.Develop internal and external communication materials (i.e. sell sheets, product launch guides, web content, sales and event materials, FAQs)Partner with global marketing teams to localize brand strategy, campaign assets and product positioning for the North American market, ensuring consistency with global direction while meeting regional commercial needs.Partner with multi-agency partners to bring ideas to life and extend campaign across relevant channels on time and on budgetProvides tradeshow support across product lines for key messaging, on site presence, and content supportLead photography shot lists, prop guides and schedulingPartner with outside agencies and cross-functionally on Project/Creative Briefing, Production of Digital Content (Web, App, Social, E-mail), Claims & Packaging, Consumer Research and Paid & Earned Media Strategy & PerformanceSupport B2B, B2C and Ecommerce business in retailer expansion initiatives, sku management, promotional calendar and content developmentProvide post-campaign reporting and analysis on marketing programs to drive continuous improvement in our advertising effortsWork closely with product managers and lead commercialization process of pro and residential products and accessoriesWork closely with PR team on influencer and affiliate programs, brand partnerships and relevant consumer/industry opportunitiesWhat We Are Looking For:Bachelor’s Degree5+ years marketing experience (preferably in marketing for consumer products)Detail Oriented and Organized for effective project managementStrong management skills with ability to balance priorities and timelinesProven communication skills, both written and oralProven ability to influence cross-functional and senior sales stakeholders in a matrixed organization, with experience turning brand strategy, product positioning and market insights into successful commercial launch plans.Travel is up to 15%