Marketing Director

Nissin Foods (USA) Co., Inc.; Gardena (CA); Hybrid; USD 180,000 - 210,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Nissin Foods USA Co., Inc. in Gardena, CA is seeking a Marketing Director to lead the Top Ramen brand portfolio and drive consumer-centric marketing strategy.

You will guide marketing plans, packaging decisions, and cross-functional partnerships to achieve volume and profitability targets. The role requires 8–10 years in brand management within the CPG sector, strong analytical and leadership abilities, and a proven track record in developing owned brands.

Qualifications

• Bachelor's degree in Marketing or related field.
• 8-10 years of brand management experience within the CPG industry.
• 3+ years managing direct reports.
• Strong proficiency in Microsoft Word, Excel, and PowerPoint.
• Strong interpersonal skills.

Responsibilities

• Drive consumer insights and brand marketing mix with portfolio management.
• Lead base brands' marketing plans and cross-functional collaboration.
• Oversee packaging graphics and product/brand renovations.
• Direct team development and performance metrics.
• Partner with Finance on P&L accuracy and scenarios.

Skills

Brand management

People leadership

Data-driven decision-making

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Overview

The Marketing Director will serve as a key business leader who will inspire the marketing team and drive brand portfolio management, consumercommunicationsand new product innovation launches, always incorporating a consumer-centric perspective. The Director willbe responsible forplanning,developmentand implementation of marketingstrategy, communications, innovation,renovationand portfolio management to exceed stated volume and profitobjectives.

The Marketing Director will oversee all aspects of Top Ramen®across all platforms, formats and sub-brands under Top Ramen.

Responsibilities

Consumer Insights and Business Acumen:

• Displays a deep understanding of the consumer and drives aconsumerfirst mentality within the organization.

• Understands relevant marketplace dynamics and other key issues that help the team in the development of the brand's marketing mix (e.g., product quality, pricing, promotions, and distribution).

• Analyzes category, brand, competitive and consumer trends to drive insights into action.

• Has a pulse on trends and category landscape that can influence product development pipelines.

• Accountable for analyzing multiple sources of data effectively to extract insights, find opportunities and risks, and take strategic actions on your brands. Includes POS data (e.g.IRI monthly), shipments, consumerresearchand 3rdparty data.

• Able to turn data into implications and actions for the brand.

Base Brand/Portfolio Management:

• Develop strategic brand plans and translate strategies into annual marketing plans and programsin an effort toexceed stated volume and profit objectives

• Works collaboratively with the team and cross functional partners,leveragingthe knowledge andexpertiseof others to meet brandobjectives.

• Works with the Sales Management and R&D teams to prioritize projects and related opportunities based on size of price and strategic considerations related to the consumer and the customer.

• Acts as general manager for brand P&L, understanding opportunities and risks in line items from topline and bottom line. Requires developing understanding of cross-functional costs.

• Partners with Finance to ensure accuracy of P&L inputs and run scenarios for existing business as well as new projectsimpactingbrand,e.g.innovation launches, renovation changes, customer-specific opportunities.

• Advocates for improvements to brand P&L while weighing invoiceof the consumer.

Innovation & Renovation:

• Leads new product ideation and conceptualization for base brands.

• Builds5-year pipeline for brand portfolio including ideation, concept development, testing, technical assessments, financialassessmentsand project management.

• Leads packaging strategy to maximize brand equity at retail. Oversee the development of packaging graphics modification projects across agencies, internal cross-functional teams, other segment leaders, and Sales to ensure smooth product/graphics development and launches.

• Directs resource allocation (human and financial) and oversees implementation of innovation and renovation projects inbrandportfolio.

Branding and Communications:

• Directs product definition and packaging graphics direction.

• Ensures execution of packaging development projects.

• Guides marketing team and agencies in the planning of consumer advertising and promotions.

• Manages communications plan execution to deliver on-budget, growth-driving tactics in packaging, promotions, advertising, digital and social engagement.

• Works collaboratively with the Sales team to drive growth with retailers striving to reach the consumer and provides strategic direction in the development of selling and customer presentation documents.

Team Leadership & Development:

• Identifiesand leads direct reports,staffand agencies in management of efficient brand/product portfolio decisions including SKU rationalization, pricing, packdevelopmentand customer relations to deliver annual and long-term sales and profitobjectives.

• Partners with SVP ofMarketing toestablishmarketing’s cross-functional leadership rolein order tobuild ahigh performancecross-functional culture with sales, manufacturing, operations, purchasing, distribution, finance and outside agency partners,suppliersand brokers.

• Directs growth in marketing team’s business acumenincludingconsumer insights, project management, financials, forecasting, building a business case, customerrelationsand presentation skills.

Evaluation Metrics:

• Brand or Sub-brand $ Sales, $ Sales growth and Market Share, Margin targets

• Flawless execution of project deliverables

• On-time timeline deliverables

• Brand Health scores (e.g.share of voice, brand equity purchase funnel, household panel indicators)

• Innovation & Renovation Concept Scores

• Innovation & Renovation $ Sales and New product performance vs. forecast

• KPIs met on consumer campaigns and communication activities

• Self-development and team development goals

Qualifications

Required:

• Bachelor's degree in Marketingor related field

• 8-10 years of brand management experience within the CPG industry

• 3+ years managing direct reports

• Strongproficiencyin Microsoft (Word, Excel, and PowerPoint)

• Strong interpersonal

Preferred

• MBA

• CPG Food industry experience

Work Designation

This position is a Hybrid position at our Corporate Office which is 3 days onsiteand 2daysremote.

Pay Range

USD $180,000.00 - USD $210,000.00 /Yr.

About Us

OUR FOUNDER, MOMOFUKU ANDO There is only one company that can rightfully claim the Pinnacle of Noodledom. Only one company whose founder, faced with a Japanese food shortage after WWII, invented instantramenand sparked a 3-minute global revolution. Only one whose spirit of innovation continues to provide simple, nourishing delight to billions of people. Only one that has been loved around the world for more than 60 years. There is only one Nissin Foods. NISSIN IN THE U.S. On a trip to the U.S. in 1966, Mr. Ando noticed Americans curiously eating forkfuls of noodles out of cups, instead of using bowls and chopsticks. With that simple observation, the worldwide Cup Noodles® phenomenon was born. Shortly after, Nissin officially put down its roots in the U.S. In 1972, our Gardena, CA, plant started production of Top Ramen®—the first instant ramen manufactured and sold in the U.S. And ever since, Nissin Foods USA has launched a continuous stream of new and innovative products for hungry, noodle-loving Americans. WHY NISSIN? Nissin Foods celebrates diversity and inclusion both in our brands and how we do business. Why? Innovation is best driven by diverse perspectives, whichcreateunique results. Respect, steady professional growth, and quality work make our team stronger. We welcome quality folks to join Team Nissin and fulfill our mission to "make people happy by creating delicious, convenient and value-oriented Asian-inspired meal solutions." If you celebrate innovation and love noodles, you belong here!