Brand Manager

Entravision; Burbank (CA); On-site; USD 70,000 - 75,000; Full time

Job summary

Entravision seeks a Brand Manager for Latin Formats in Burbank, CA. You will shape content, curate music, guide talent, and drive performance across on-air, digital, and streaming platforms.

The ideal candidate understands U.S. Hispanic audiences and regional Latin music cultures, leads programming teams, and ensures compliant, engaging experiences. This is a full-time role with a compensation range of $70,000–$75,000.

Qualifications

• Strong written and verbal communication skills.
• Creativity, vision, and branding instincts.
• Leadership and mentorship abilities.
• Problem-solving and project management.
• Technical broadcasting and automation knowledge.
• Audience engagement, cultural fluency, and market research skills.
• Bilingual (English/Spanish) strongly preferred.

Responsibilities

• Develop and execute programming strategies for assigned Latin formats (e.g., Regional Mexican, Latin Pop, Urban Latino, Tropical).
• Curate music, manage playlists, create format clocks, and write/oversee promotional content.
• Oversee on-air, digital, and streaming content to maintain brand consistency and audience engagement.
• Analyze ratings, audience insights, and research to refine programming and increase listenership.
• Hire, train, and mentor on-air hosts, producers, and board ops; provide performance coaching.
• Create and manage broadcast schedules and logs; oversee production workflows.

Skills

Communication

Creativity & branding

Leadership

Problem solving

Broadcasting tech

Audience research

Bilingual EN/ES

Tools

Scheduling software

Job description

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale. In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.

Brand Manager

Burbank, CA | Full Time

COMPENSATION RANGE: 70,000.00 - 75,000.00

The Brand Manager - Latin Formats oversees the station’s overall sound, audience strategy, and brand identity. This position serves as the creative and strategic visionary for Latin formats - shaping content, curating music, guiding talent, and driving performance across on-air, digital, and streaming platforms. The ideal candidate brings a deep understanding of U.S. Hispanic audiences and the cultural nuances between Latin genres, while ensuring the station consistently delivers compelling, compliant, and competitive programming.

Essential Functions

• Content, Music, & Programming
• Develop and execute programming strategies for assigned Latin formats (e.g., Regional Mexican, Latin Pop, Urban Latino, Tropical, etc.).
• Curate music, manage playlists, create format clocks, and write/oversee promotional content.
• Oversee all on-air, digital, and streaming content to maintain brand consistency and audience engagement.
• Analyze ratings, audience insights, and research to refine programming and increase listenership.

Talent Management

• Hire, train, and mentor on-air hosts, producers, and board ops.
• Conduct regular air-checks and provide clear, constructive performance coaching.
• Collaborate with talent to create culturally relevant and engaging content for Hispanic audiences.

Operations & Scheduling

• Create and manage broadcast schedules and logs.
• Coordinate automation systems, oversee production workflows, and maintain programming budgets.
• Ensure smooth execution of all dayparts and station features.

Audience, Ratings, & Strategy

• Monitor Nielsen ratings, digital metrics, and streaming data to inform programming decisions.
• Use market research and audience surveys to strengthen brand position in the Latin marketplace.
• Develop strategies that reflect regional Hispanic listening habits and music trends.

Compliance, Marketing, & Promotion

• Ensure full compliance with FCC regulations and internal policies.
• Manage underwriting or sponsorship elements in collaboration with sales.
• Work closely with promotions and marketing teams to execute station events, contests, and community initiatives.

Technical & Production Oversight

• Oversee audio quality, production processes, and digital delivery methods.
• Coordinate taping, editing, imaging updates, and production tasks to maintain high-quality sound.

Required Education And Experience

• Strong written and verbal communication
• Creativity, vision, and strong branding instincts
• Leadership and mentorship abilities
• Problem-solving and project management
• Technical broadcasting and automation knowledge
• Audience engagement, cultural fluency, and market research skills
• Bilingual (English/Spanish) strongly preferred

Qualifications

• 5+ years of experience in radio programming, preferably in Latin formats
• Expertise with scheduling software
• Proven track record of growing ratings and leading programming teams
• Strong understanding of U.S. Hispanic and regional Latin music cultures

POSITION TYPE/EXPECTED HOURS OF WORK

This is a Full Time position. Actual schedule and hours may vary.

SUPERVISORY RESPONSIBILITY

Reports directly to President of Entravision Audio

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply