Brand Director - Latin Formats

Entravision; Burbank (CA); On-site; USD 70,000 - 75,000; Full time

Job summary

Entravision seeks a Brand Manager for Latin Formats in Burbank, CA. You will shape content, curate music, guide talent, and drive performance across on-air, digital, and streaming platforms.

The ideal candidate understands U.S. Hispanic audiences and regional Latin music cultures, leads programming teams, and ensures compliant, engaging experiences. This is a full-time role with a compensation range of $70,000–$75,000.

Qualifications

• Strong written and verbal communication skills.
• Creativity, vision, and branding instincts.
• Leadership and mentorship abilities.
• Problem-solving and project management.
• Technical broadcasting and automation knowledge.
• Audience engagement, cultural fluency, and market research skills.
• Bilingual (English/Spanish) strongly preferred.

Responsibilities

• Develop and execute programming strategies for assigned Latin formats (e.g., Regional Mexican, Latin Pop, Urban Latino, Tropical).
• Curate music, manage playlists, create format clocks, and write/oversee promotional content.
• Oversee on-air, digital, and streaming content to maintain brand consistency and audience engagement.
• Analyze ratings, audience insights, and research to refine programming and increase listenership.
• Hire, train, and mentor on-air hosts, producers, and board ops; provide performance coaching.
• Create and manage broadcast schedules and logs; oversee production workflows.

Skills

Communication

Creativity & branding

Leadership

Problem solving

Broadcasting tech

Audience research

Bilingual EN/ES

Tools

Scheduling software

Job description

Entravision seeks a Brand Manager for Latin Formats in Burbank, CA. You will shape content, curate music, guide talent, and drive performance across on-air, digital, and streaming platforms.

The ideal candidate understands U.S. Hispanic audiences and regional Latin music cultures, leads programming teams, and ensures compliant, engaging experiences. This is a full-time role with a compensation range of $70,000–$75,000.