Brand Manager

Lactalis American Group; Bedford, Northern (NH, KY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Total Rewards Program

Education Reimbursement

Paid Time Off from Day One

Retirement plan contributions

Insurance options

Job summary

Lactalis American Group is seeking a Brand Manager for siggi’s within its US Yogurt portfolio. You will lead brand strategy, manage P&L, and collaborate with R&D, manufacturing, sales, and finance to bring innovations to market.

You will drive annual and long‑term plans, oversee advertising and campaigns, and leverage consumer insights and syndicated data to optimize growth while mentoring the team. This role offers a comprehensive rewards program and opportunities for professional growth.

Qualifications

• Bachelor’s degree required; Master’s degree preferred.
• 5+ years Brand/Product experience in consumer goods.
• Strong leadership, business, creative and analytic skills.
• Experience with natural products/food industry is a plus.
• Ability to prioritize and meet deadlines under time constraints.
• Experience with new product development and launches.
• Proven knowledge of consumer advertising and promotion techniques.
• Experience with syndicated data sources (IRI/Neilsen).
• Advanced understanding and application of consumer research and analysis.
• Strong verbal and written communication and presentation skills.
• Proficient with Word, Excel, and PowerPoint.
• Team-oriented with a “can do” attitude.

Responsibilities

• Lead annual and long‑term brand plans to meet objectives.
• Own brand P&L and key profitability levers.
• Leverage consumer insights and data analytics to adjust strategy.
• Oversee brand advertising, renovation, and innovation.
• Manage cross‑agency relationships (media, PR, creative).
• Collaborate with R&D, manufacturing, sales, and finance to take concepts to reality.
• Translate objectives into channel-specific programs.
• Own end‑to‑end processes with cross‑functional partners.
• Guide segment/programs with HQ sales for demand generation.
• Provide field sales with tools to hit targets.
• Perform in-depth multi‑channel marketing analysis and reporting.
• Lead and mentor assistant brand manager.

Skills

Brand leadership

Business acumen

Creative thinking

Analytical skills

Consumer marketing

Time management

Product launch

Advertising knowledge

Data analytics

Education

Bachelor's degree

Master’s degree preferred

Tools

MS Word

MS Excel

PowerPoint

Job description

Description

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family‑owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award‑winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go‑Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

The Brand Manager will lead and manage key aspects of siggi’s brand within Lactalis US Yogurt’s (LUSY) portfolio. This position will drive the development and execution of brand strategies that enhance siggi’s brand equity and market presence. The Brand Manager will report to Brand Director.

From your STORY to ours

• Lead annual and long‑term brand plans to meet company objectives of market share, volume sales, cash‑flow, and contribution margin.
• Responsible for brand Profit and Loss (P&L) and comprehends the essential levers to increase profitability over time.
• Acts as a custodian of consumer insights, competitive landscape, and data analytics to build, measure, track, and if necessary, shift brand strategy to stay true to financial goals.
• Responsible for brand advertising activities, renovation, and innovation:.
• Manages cross‑agency relationships, including media, PR, creative, and independents to see through the execution of brand campaigns.
• Collaborate with Research and Development (R&D, consumer insights, manufacturing, engineering, sales, and finance to take innovation projects from concept to reality
• Translate brand objectives into channel specific programs and executions.:
• Own end‑ to‑ end business processes with cross functional partners.
• Collaborate with omni‑channel marketing and Headquarter (HQ) sales to guide segment and account specific programs to drive demand and relevance with consumers and customers.
• Provide field sales with the tools and materials they need to achieve sales targets.
• Perform in‑depth analysis and reporting of multi‑channel marketing, promotional campaigns and programs to optimize their performance.
• Responsible for personnel management of an assistant brand manager and providing leadership, direction and mentoring to the team.
• Perform other duties as assigned.

Requirements

From your EXPERTISE to ours

• Bachelor's degree is required. Master’s degree is preferable.
• 5+ years Brand/Product experience with consumer goods company required.
• Must have strong leadership, business, creative and analytic skills.
• Consumer marketing experience with a natural product and/or food company is a plus.
• Ability to prioritize and meet deadlines within specified time constraints and adapt to the unexpected.
• Experience working on new product development and launch.
• Proven knowledge of consumer advertising and promotion techniques.
• Experience working with syndicated data sources (IRI/Neilsen) to make informed decisions.
• Advanced understanding and successful application of consumer research and analysis.
• Strong verbal and written communication and presentation skills.
• Strong computer skills, including Word, Excel, and PowerPoint.
• Ability to operate in a team environment with a “can do” attitude.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally‑recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affir