Associate Brand Manager

Lactalis US Yogurt, Inc.; Bedford (NH); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Education reimbursement

Retirement plans

Insurance coverage

Job summary

Lactalis US Yogurt, Inc. seeks an Associate Brand Manager to lead the siggi’s yogurt portfolio, shaping brand strategy and driving consumer engagement to grow market presence. You will collaborate across functions and apply analytical thinking to optimize campaigns and product initiatives.

This is a hybrid role with three days per week in the Bedford, NH office. Ideal candidates hold a marketing degree with 1–3 years of brand experience and are proficient in Excel and PowerPoint.

Qualifications

• Bachelor’s degree in marketing, business or related field; MBA a plus.
• 1–3 years brand/product marketing experience in CPG or related industry.
• Consumer-centric marketer with passion for building brands.

Responsibilities

• Brand strategy development through market research, competitive analysis and insights.
• Monitor brand performance metrics to identify growth opportunities.
• Plan and execute marketing campaigns across digital, social, in-store channels.
• Collaborate on product development, packaging updates, and P/L execution for growth.
• Oversee packaging design updates, obsolescence tracking, and timelines.
• Drive consumer engagement through promotions, partnerships and campaigns.
• Manage marketing budgets and ensure efficient resource allocation.

Skills

Brand strategy

Analytical thinking

Communication

Cross-functional collaboration

Time management

Excel

PowerPoint

Education

Bachelor’s degree in marketing or related field

MBA a plus

Tools

IRI/Nielsen knowledge

Job description

Description

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

The Associate Brand Manager will help lead and manage key aspects of the siggi’s yogurt portfolio. This position will support the development and execution of the brand strategies that enhance siggi’s products' market presence and deepen consumer engagement. The ideal candidate will have a passion for growing brands, a keen analytical mindset, and strong collaboration skills.

This position is a hybrid role that requires three days per week in the office at our Bedford, NH location.

From your STORY to ours

• Brand Strategy Development: Assist in creating and executing brand plans through market research, competitive analysis, and consumer insights to guide strategic direction.
• Performance Analysis: Monitor and analyze brand performance metrics, including sales data and market trends, to identify growth opportunities and areas for improvement.
• Marketing Campaigns: Support the planning and execution of marketing campaigns across various channels (digital, social media, in-store), ensuring alignment with our brand values and messaging.
• Product Innovation/Renovation: Collaborate with cross-functional teams on new product development initiatives, focusing on key growth areas within the yogurt category, product and packaging design, P/L execution, and marketing strategies to drive awareness of the new innovation.
• Packaging Development: Manage implementation of packaging design and graphics updates including obsolescence tracking and timeline management.
• Consumer Engagement: Manage implementation of promotional and marketing programs that build relationships with consumers through various touchpoints, including social media, events, partnerships and promotions.
• Budget Management: Managing the marketing budgets, track expenditures, and ensuring efficient allocation of resource

Requirements

From your EXPERTISE to ours

• Bachelor’s degree in marketing, business or related field; MBA a plus
• 1-3 years brand/product marketing experience preferably in consumer-packaged goods and/or in a related industry
• A consumer-centric thinker who understands the principles of marketing with a passion for marketing and brand building
• Strong analytical skills with the ability to synthesize into data-driven recommendations
• Excellent project management skills and high attention to detail, including ability to manage multiple tasks & deadlines, and prioritize against the most important business drivers
• Strong communication and presentation skills with the ability to drive persuasion and influence with leadership and both internal and external partners.
• A general manager mindset, with a natural curiosity and ability to operate with ambiguity.
• Desire to work in a small, entrepreneurial environment
• Ability to work under pressure and meet tight deadlines
• Proficient in Excel and PowerPoint. Knowledge of syndicated database analysis programs (IRI, Nielsen, etc.) a plus

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Aff …