Brand Manager

Lactalis American Group; Bedford (AL); On-site; USD 90,000 - 130,000; Full time

Job summary

Lactalis American Group is seeking a Brand Manager to lead siggi’s within Lactalis US Yogurt’s portfolio. You will develop and execute brand strategies to grow equity and market presence and report to the Brand Director.

The role requires 5+ years in consumer goods brand management, strong leadership and analytic skills, and experience with P&L, new product development, and cross‑functional collaboration across R&D, manufacturing, sales, and finance.

Qualifications

• Bachelor's degree is required; Master’s degree is preferable.
• 5+ years Brand/Product experience with consumer goods company required.
• Must have strong leadership, business, creative and analytic skills.
• Consumer marketing experience with a natural product and/or food company is a plus.
• Strong verbal and written communication and presentation skills.

Responsibilities

• Lead annual and long-term brand plans to meet company objectives of market share, volume sales, cash-flow, and contribution margin.
• Own brand Profit and Loss (P&L) and comprehends the essential levers to increase profitability over time.
• Act as a custodian of consumer insights, competitive landscape, and data analytics to build, measure, track, and shift brand strategy to meet financial goals.
• Responsible for brand advertising activities, renovation, and innovation.
• Manages cross-agency relationships, including media, PR, creative, and independents to execute brand campaigns.
• Collaborate with Research and Development, manufacturing, engineering, sales, and finance to take innovation projects from concept to reality.
• Translate brand objectives into channel specific programs and executions.
• Own end-to-end business processes with cross functional partners.
• Collaborate with omni-channel marketing and HQ sales to guide segment and account programs to drive demand.
• Provide field sales with the tools and materials they need to achieve sales targets.
• Perform in-depth analysis and reporting of multi-channel marketing, campaigns and programs to optimize performance.
• Responsible for personnel management of an assistant brand manager and provide leadership, direction and mentoring to the team.
• Perform other duties as assigned.

Skills

Leadership

Business acumen

Creative thinking

Analytical skills

Verbal communication

Written communication

Presentation skills

Cross-functional collaboration

Brand management

Advertising & promotion

Data analysis

Education

Bachelor's degree

Master’s degree

Tools

Word

Excel

PowerPoint

Job description

Description

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

The Brand Manager will lead and manage key aspects of siggi’s brand within Lactalis US Yogurt’s (LUSY) portfolio. This position will drive the development and execution of brand strategies that enhance siggi’s brand equity and market presence. The Brand Manager will report to Brand Director.

From your STORY to ours

• Lead annual and long-term brand plans to meet company objectives of market share, volume sales, cash-flow, and contribution margin.
• Responsible for brand Profit and Loss (P&L) and comprehends the essential levers to increase profitability over time.
• Acts as a custodian of consumer insights, competitive landscape, and data analytics to build, measure, track, and if necessary, shift brand strategy to stay true to financial goals.
• Responsible for brand advertising activities, renovation, and innovation:.
• Manages cross-agency relationships, including media, PR, creative, and independents to see through the execution of brand campaigns.
• Collaborate with Research and Development (R&D, consumer insights, manufacturing, engineering, sales, and finance to take innovation projects from concept to reality
• Translate brand objectives into channel specific programs and executions.:
• Own end- to- end business processes with cross functional partners.
• Collaborate with omni-channel marketing and Headquarter (HQ) sales to guide segment and account specific programs to drive demand and relevance with consumers and customers.
• Provide field sales with the tools and materials they need to achieve sales targets.
• Perform in-depth analysis and reporting of multi-channel marketing, promotional campaigns and programs to optimize their performance.
• Responsible for personnel management of an assistant brand manager and providing leadership, direction and mentoring to the team.
• Perform other duties as assigned.

Requirements

From your EXPERTISE to ours

• Bachelor's degree is required. Master’s degree is preferable.
• 5+ years Brand/Product experience with consumer goods company required.
• Must have strong leadership, business, creative and analytic skills.
• Consumer marketing experience with a natural product and/or food company is a plus.
• Ability to prioritize and meet deadlines within specified time constraints and adapt to the unexpected.
• Experience working on new product development and launch.
• Proven knowledge of consumer advertising and promotion techniques.
• Experience working with syndicated data sources (IRI/Neilsen) to make informed decisions.
• Advanced understanding and successful application of consumer research and analysis.
• Strong verbal and written communication and presentation skills.
• Strong computer skills, including Word, Excel, and PowerPoint.
• Ability to operate in a team environment with a “can do” attitude.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affiliated Employer will comply with all related legal obligations.