Brand Management Leader in Rotational Program

General Mills, Inc

Minneapolis (MN)

On-site

USD 114,000 - 140,000

Full time

3 days ago
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Benefits offered by this job

Annual incentive program
401(k) match and company contributions
Modern health plans
Generous time-off program
Training and development programs

Job summary

General Mills, based in Minneapolis, MN, invites MBA candidates in Marketing/General Management to join its Brand Management Leadership Development Program (BLDP). You will lead cross-functional teams to develop brand strategies, build strong brands through consumer insight, and manage P&Ls to deliver growth and profitability across key brands.

The program offers structured rotations, hands-on leadership experience, and exposure to multi-million-dollar brands, preparing you for senior leadership

Qualifications

  • Pursuing MBA with Marketing and/or General Management concentration.
  • 1-2 years of related experience.
  • Curiosity and passion for learning.
  • Preferred graduation date is Spring 2027.

Responsibilities

  • Lead Teams: coordinate cross-functional partners to develop and execute brand strategies (product, packaging, trade, pricing, operations).
  • Build Brands: understand consumers and connect with them through modern branding aligned with growth initiatives.
  • Run Businesses: own and manage P&Ls to drive growth, profit, and share via 4Ps initiatives.

Skills

Curiosity & learning
Interpersonal skills
Analytical & decision-making
Entrepreneurial mindset

Education

MBA candidate - Marketing/General Mgmt
Spring 2027 graduation preferred

Job description

General Mills, based in Minneapolis, MN, invites MBA candidates in Marketing/General Management to join its Brand Management Leadership Development Program (BLDP). You will lead cross-functional teams to develop brand strategies, build strong brands through consumer insight, and manage P&Ls to deliver growth and profitability across key brands.

The program offers structured rotations, hands-on leadership experience, and exposure to multi-million-dollar brands, preparing you for senior leadership

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