Brand Leader & Creative Steward (On-site Newark)

Fabuwood; Newark (NJ); On-site; USD 90,000 - 150,000; Full time

Job summary

Fabuwood seeks a Brand Marketing Manager to own and protect the brand across all customer touchpoints from the Newark HQ. You will oversee brand integrity, messaging, and visual identity, coordinating with creative teams and external partners to ensure consistency and impact.

You will lead the development of brand guidelines, review processes, and asset libraries while shaping positioning as the market evolves and supporting PR activities with strong cross-functional collaboration.

Qualifications

• 5+ years of experience in brand management, marketing, and creative direction.
• Strong understanding of brand strategy, messaging, and positioning.
• Experience with reputation management and PR.
• Attention to detail with visual and written consistency.
• Excellent communication and stakeholder management skills.
• A passion for design and brand-building.

Responsibilities

• Own brand ownership and consistency across channels.
• Lead creative production from concept to final asset and manage partners.
• Ensure visuals align with brand standards and elevate Fabuwood aesthetics.
• Develop and maintain core messaging, value proposition, and market positioning.
• Monitor ratings and reviews; report trends to inform strategy.
• Support PR efforts and media relationships.

Skills

Brand management

Marketing

Creative direction

Stakeholder management

Communication

Attention to detail

Job description

Fabuwood seeks a Brand Marketing Manager to own and protect the brand across all customer touchpoints from the Newark HQ. You will oversee brand integrity, messaging, and visual identity, coordinating with creative teams and external partners to ensure consistency and impact.

You will lead the development of brand guidelines, review processes, and asset libraries while shaping positioning as the market evolves and supporting PR activities with strong cross-functional collaboration.