Brand Lead, TikTok Shop Ops

Alliance Consumer Growth, LLC; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Flexible PTO

401(k) retirement plan

Medical, dental, and vision insurance

NYC office expansion & hybrid flexibl

Performance-based annual bonus

Job summary

Alliance Consumer Growth, LLC is seeking a Brand Lead who will own a portfolio of brands within SuperOrdinary’s social commerce business. You will lead brand communication, growth strategy, and go‑to‑market execution while developing a high‑performing team.

As the senior contact for brand partners, you’ll drive enterprise partnerships, set communication cadence, and oversee performance across social commerce initiatives, including TikTok Shop, live, and paid media alignment.

Qualifications

• 3+ years in e-commerce or brand management with hands-on platform experience.
• Experience with TikTok Shop, Amazon, Shopify/DTC, Walmart Marketplace or similar.
• Strong written, verbal, and presentation skills for C-suite decks.
• Experience with affiliate marketing and creator partnerships.
• Proven leadership of multi-brand programs and cross-functional teams.

Responsibilities

• Own enterprise-level brand partnerships and act as main contact.
• Develop growth strategy and GTM plans across channels.
• Monitor KPIs and optimize performance with data-driven decisions.
• Prepare weekly/monthly executive reports and insights.
• Lead, coach, and develop team; establish scalable processes.

Skills

Brand management

E-commerce & social commerce

Leadership & PM

Analytical thinking

Job description

Role Overview

The Brand Lead is the strategic and operational owner of a portfolio of brands within SuperOrdinary’s social commerce business. This role leads brand communication, growth strategy, and go-to-market execution, while managing and developing a high-performing team.

As the primary, senior-facing point of contact for brand partners, the Brand Lead is accountable for overall performance, team execution, and operational excellence across all social commerce initiatives. This role may be leveled at the Manager, Senior Manager, or Director level based on experience and scope.

Key Responsibilities

Enterprise Client Communication

• Own enterprise-level brand partnerships as the main point of contact
• Set communication cadence, lead weekly/biweekly syncs
• Manage stakeholder expectations with clear, proactive, and confident communication

Growth Strategy & GTM Ownership

• Develop and execute multi-quarter TikTok Shop growth strategies spanning assortment, promotions, affiliates, livestreams, and paid media alignment
• Lead GTM planning for launches, tentpole moments, and major campaigns
• Continuously identify new growth opportunities and expansion levers

Performance Management & Optimization

• Monitor and optimize key KPIs across sales, traffic, and conversion
• Use data to inform decisions and refine strategy in real time

Executive Reporting & Insights

• Analyze sales performance, traffic, and conversion metrics to identify trends and growth drivers
• Deliver weekly and monthly reporting with clear insights, strategic recommendations, and action plans
• Present concise, executive-ready decks and verbal readouts that translate data into decisions

Cross-Functional Leadership

• Partner cross-functionally with internal teams (ads, live, ops, finance, leadership) to unblock issues and drive results

Team Leadership

• Lead, coach, and develop team members
• Set priorities, clarify ownership, and ensure high execution standards
• Build scalable processes that reduce management overhead and enable team efficiency

Market & Platform Expertise

• Stay ahead of TikTok Shop trends, algorithm updates, and emerging best practices
• Apply platform insights to inform strategy, experimentation, and optimization

Qualifications

• Experience: 3+ years of experience in e-commerce, social commerce, or brand management, with hands‑on exposure to platforms such as TikTok Shop, Amazon, Shopify/DTC, Walmart Marketplace, or similar. Direct TikTok Shop experience is a strong plus.
• Background: Platform, brand or agency background preferred, with experience managing complex, multi-stakeholder client relationships.
• Client Communication: Exceptional written, verbal, and presentation skills, with a proven track record of delivering C-suite–ready decks, insights, and recommendations.
• Affiliate & Creator Experience: Experience with affiliate marketing, creator partnerships, and influencer ecosystems is a strong advantage.
• Leadership & Program Management: Strong program and team leadership capabilities, able to own end-to-end initiatives across multiple brands, workstreams, and timelines.
• Analytical Rigor: Highly data-driven, with experience in forecasting, KPI diagnosis, performance analysis, and translating insights into clear action plans.
• Organization & Execution: Excellent organizational and project management skills, with the ability to manage multiple brands and priorities in a fast‑paced environment.
• Ownership & Mindset: Operates with urgency, accountability, and a solutions-oriented mindset; comfortable navigating ambiguity and driving results.
• Adaptability: Thrives in fast-moving environments, solves problems creatively, and adapts quickly to platform, market, and business changes.

• What We Offer
• Career Growth: Join a rapidly growing global social commerce business as we expand our presence in New York City. Be part of an exciting opportunity to help establish and grow our Manhattan-based team, with significant potential for career advancement and professional development.
• Competitive Compensation: Earn a competitive $90,000–$110,000 base salary (depending on experience and skill set), plus eligibility for a performance-based annual bonus.
• Time Off & Flexibility: Enjoy Flexible PTO, paid holidays, and paid sick leave to support a healthy work-life balance.
• Retirement Benefits: Plan for the future with a 401(k) retirement savings program.
• Comprehensive Healthcare: Access competitive medical, dental, and vision insurance for you and your family.
• NYC Office Expansion & Hybrid Flexibility: We're actively working toward establishing a dedicated office space in Manhattan, NYC. As we build our New York presence, we're looking for team members who are excited to collaborate in person and help shape our growing East Coast operations. Our anticipated schedule is 4 days onsite and 1 remote day per week, once our Manhattan office is established.
• Team Culture & Perks: Join a collaborative, entrepreneurial team that values creativity, innovation, and connection. As we establish our NYC office, we look forward to introducing team experiences and workplace perks that reflect our company culture.

Ready to shape the future of brand growth on TikTok Shop?