Brand Lead, Thought Leadership (B2B SaaS)

Relativity; Illinois; Híbrido; USD 118.000 - 178.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive base salary

Annual performance bonus

Long-term incentives

Descripción de la vacante

Relativity is seeking an experienced Brand Manager to champion and grow our strategic leadership within the marketing function. You will lead a team, partner with cross-functional teams, and translate industry insights into consistent brand storytelling across content, events, and campaigns.

You will guide thought leadership programs, manage budgets, and drive cohesive brand voice for customers, partners, and internal stakeholders.

Formación

• 5–10+ years of marketing experience with 3+ years of brand management or strategy experience within an advertising or branding agency, consulting firm, or client-side—preferably in B2B or SaaS environments.
• Prior people management experience, including coaching and performance development.
• Experience leading the implementation of thought leadership programs and communicating these to internal and external teams to drive consistency and strengthen brand equity.
• Experience creating and implementing multi-channel thought leadership campaigns and programs with a proven track record of results and managing budgets, timelines, and resources to deliver high-quality work efficiently.

Responsabilidades

• Plans and implements integrated thought leadership campaigns and programs focused on awareness and adoption, including creative direction, content development, events, PR, social, influencer marketing, and digital channel activation.
• Analyzes campaign and program impact and shares insights with stakeholders.
• Helps evolve positioning and messaging in response to market dynamics, industry trends, and audience insights, using data and qualitative feedback to inform decisions and improvements.
• Owns and maintains messaging, editorial guidance, and supporting assets in partnership with subject matter experts as well as creative, content, communications, and digital teams.

Conocimientos

Advertising

Brand Management

Brand Strategy

Budget Management

Business Development

Digital Marketing

Marketing Communications

Marketing Management

Public Relations

Sales Management

Descripción del empleo

Relativity is seeking an experienced Brand Manager to champion and grow our strategic leadership within the marketing function. You will lead a team, partner with cross-functional teams, and translate industry insights into consistent brand storytelling across content, events, and campaigns.

You will guide thought leadership programs, manage budgets, and drive cohesive brand voice for customers, partners, and internal stakeholders.