Brand Manager - Industry Thought Leadership

Relativity; United States; Hybrid; USD 118,000 - 178,000; Full time

Job summary

Relativity is seeking an experienced Brand Manager to champion our strategic leadership initiatives. You will translate brand strategy into high-impact content, campaigns, and experiences and lead a senior specialist while partnering across Marketing and product teams.

Reporting into the Brand team, you will guide messaging, events, and communications in a hybrid environment to strengthen Relativity’s position in the legal data intelligence space.

Qualifications

• 5–10+ years of marketing experience with 3+ years in brand management or strategy.
• Experience leading thought leadership programs with cross-functional teams.
• Strong writing, storytelling, and brand-voice consistency.

Responsibilities

• Plans and executes integrated thought leadership campaigns across channels and events.
• Analyzes campaign impact and shares insights with stakeholders.
• Evolves positioning and messaging based on market and audience feedback.
• Owns messaging and editorial guidance with partners across teams.
• Activates program contributors and manages senior specialists.
• Supports career growth and prioritization for direct reports.
• Considers AI to improve content consistency and efficiency.

Skills

Brand management

Thought leadership

Campaign management

Content development

Multi-channel campaigns

People management

Job description

Posting Type

Hybrid

Job Overview

Are you an experienced marketing expert with a passion for building great brands people love? If so, let’s talk!

We’re looking for a brand manager to help champion and grow Relativity’s strategic thought leadership. Reporting into the brand team within Marketing, this role will play a key part in translating industry-focused brand strategy into consistent, high-impact execution across content, campaigns, communications, events, and experiences.

This is a manager-level role with one direct report, responsible for both hands-on brand and people leadership. You’ll partner closely with cross-functional teams to shape how our customers, partners, team members, and the broader legal data intelligence industry understand emerging issues, ideas, and opportunities through a strong, cohesive brand.

Job Description and Requirements

Your role in action

• Plans and implements integrated thought leadership campaigns and programs focused on awareness and adoption, including creative direction, content development, events, PR, social, influencer marketing, and digital channel activation, ensuring timely completion of all deliverables.
• Analyzes campaign and program impact and shares insights with stakeholders.
• Helps evolve positioning and messaging in response to market dynamics, industry trends, and audience insights, using data and qualitative feedback to inform decisions and improvements.
• Owns and maintains messaging, editorial guidance, and supporting assets in partnership with subject matter experts (authors) as well as creative, content, communications, and digital teams. Ensures scalable, consistent application of the brand voice, story, and point of view across all assets.
• Activates distinct cohorts of program contributors and industry experts and manages day-to-day relationships.
• Manages a senior specialist, setting clear priorities, providing feedback, and supporting career growth.
• Considers the role of AI in supporting the consistency, efficiency, and accuracy of content and related brand elements everywhere they’re applied.

Your skills

• 5 – 10+ years of marketing experience with 3+ years of brand management or strategy experience within an advertising or branding agency, consulting firm, or client-side—preferably in B2B or SaaS environments.
• Prior people management experience, including coaching and performance development.
• Experience leading the implementation of thought leadership programs and communicating these to internal and external teams to drive consistency and strengthen brand equity.
• Experience creating and implementing multi-channel thought leadership campaigns and programs with a proven track record of results and managing budgets, timelines, and resources to deliver high-quality work efficiently.
• Clear, confident communicator with exceptional writing and storytelling skills.
• Outstanding organizational and project management skills with the ability to manage multiple projects at once.

Relativity is committed to competitive, fair, and equitable compensation practices.

This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.

The expected salary range for this role is between following values:
$118,000 and $178,000

The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

Required Skills

Advertising, Brand Management, Brand Strategy, Budget Management, Business Development, Digital Marketing, Marketing Communications (MarCom), Marketing Management, Public Relations (PR), Sales Management