Brand Manager - Industry Thought Leadership

Relativity; Chicago (IL); Hybrid; USD 118,000 - 178,000; Full time

Job summary

Relativity is seeking an experienced Brand Manager to champion and grow our strategic thought leadership. You will plan integrated programs across content, campaigns, events, and PR, guiding a senior specialist and collaborating with cross‑functional teams to shape how clients and partners understand our industry.

The role emphasizes data‑driven messaging, brand consistency, and leadership in a fast‑growing SaaS environment. Join us to influence thought leadership and brand equity.

Qualifications

• 5–10+ years of marketing experience with 3+ years in brand management or strategy.
• Experience leading thought leadership programs and multi‑channel campaigns with measurable results.
• Clear, confident writer with strong storytelling and cross‑functional collaboration.

Responsibilities

• Plans and implements integrated thought leadership campaigns across channels.
• Evolves positioning and messaging based on market trends and insights.
• Maintains brand assets and messaging in partnership with SMEs and creative teams.
• Leads a senior specialist and supports career growth.
• Considers AI’s role to improve content consistency and efficiency.

Skills

Advertising

Brand Management

Brand Strategy

Budget Management

Business Development

Digital Marketing

Marketing Communications

Marketing Management

Public Relations

Sales Management

Job description

Posting Type Hybrid Job Overview Are you an experienced marketing expert with a passion for building great brands people love? If so, let’s talk! We’re looking for a brand manager to help champion and grow Relativity’s strategic thought leadership. Reporting into the brand team within Marketing, this role will play a key part in translating industry-focused brand strategy into consistent, high-impact execution across content, campaigns, communications, events, and experiences. This is a manager-level role with one direct report, responsible for both hands-on brand and people leadership. You’ll partner closely with cross‑functional teams to shape how our customers, partners, team members, and the broader legal data intelligence industry understand emerging issues, ideas, and opportunities through a strong, cohesive brand.

Job Description and Requirements

Your role in action Plans and implements integrated thought leadership campaigns and programs focused on awareness and adoption, including creative direction, content development, events, PR, social, influencer marketing, and digital channel activation, ensuring timely completion of all deliverables. Analyzes campaign and program impact and shares insights with stakeholders. Helps evolve positioning and messaging in response to market dynamics, industry trends, and audience insights, using data and qualitative feedback to inform decisions and improvements. Owns and maintains messaging, editorial guidance, and supporting assets in partnership with subject matter experts (authors) as well as creative, content, communications, and digital teams. Ensures scalable, consistent application of the brand voice, story, and point of view across all assets. Activates distinct cohorts of program contributors and industry experts and manages day‑to‑day relationships.

Manages a senior specialist, setting clear priorities, providing feedback, and supporting career growth. Considers the role of AI in supporting the consistency, efficiency, and accuracy of content and related brand elements everywhere they’re applied.

Your skills

5 – 10+ years of marketing experience with 3+ years of brand management or strategy experience within an advertising or branding agency, consulting firm, or client‑side—preferably in B2B or SaaS environments. Prior people management experience, including coaching and performance development. Experience leading the implementation of thought leadership programs and communicating these to internal and external teams to drive consistency and strengthen brand equity. Experience creating and implementing multi‑channel thought leadership campaigns and programs with a proven track record of results and managing budgets, timelines, and resources to deliver high‑quality work efficiently. Clear, confident communicator with exceptional writing and storytelling skills. Outstanding organizational and project management skills with the ability to manage multiple projects at once.

Required Skills:

• Advertising
• Brand Management
• Brand Strategy
• Budget Management
• Business Development
• Digital Marketing
• Marketing Communications (MarCom)
• Marketing Management
• Public Relations (PR)
• Sales Management

Relativity is committed to competitive, fair, and equitable compensation practices. This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long‑term incentives. The expected salary range for this role is between following values: $118,000 and $178,000 The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

We’re solving big data challenges in the legal tech industry, and we’re always looking for more people to join us on the journey. At Relativity, you'll learn cross‑functional skills to grow your career and have the chance to make a big impact on our customers, our industry, and our communities.

We admire and value our employees, so it’s no surprise that our hiring process is designed to help us really get to know you – and for you to get to know us, too.