Brand Launch Lead — CPG, Packaging & Campaigns

Philip Morris International U.S.; Stamford (CT); On-site; Full time

Job description

Be a part of a revolutionary change! At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.

Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC.

This position sits with our Swedish Match affiliate.

Day to Day

• Lead end‑to‑end execution of approximately two major product launches per year, partnering cross‑functionally to ensure on‑time, on‑strategy delivery.
• Own core packaging development for new launches, including design, claims, approvals, and operational handoff.
• Develop the core launch campaign, including positioning, messaging, and foundational creative assets.
• Create and deliver a basic launch toolkit for indirect retail execution and clearly brief handoff to the CE&A team.
• Manage launch budgets, timelines, and key deliverables across internal and external partners.
• Analyze launch performance using sales, distribution, and consumer insights to inform optimization and reporting.
• Support related advertising, POS, digital media, promotional initiatives, and consumer research.
• Contribute to international launch readiness through adaptable brand platforms and toolkits, as needed.
• Other responsibilities as assigned.

Qualifications

• Bachelor's degree in Business or equivalent. MBA strongly preferred.
• 5+ years of experience in Brand Marketing, Product Marketing, or Launch Management within the Consumer Packaged Goods (CPG) industry.
• Experience leading product launches, packaging development, and coordinated campaign execution preferred.
• Strong project management and launch leadership capabilities.
• Demonstrated ability to manage packaging development and creative campaigns.
• Ability to perform under pressure in timeline‑driven environments.
• Strong strategic, analytical, and problem‑solving skills.
• Highly organized self‑starter with ability to manage multiple workstreams.
• Strong communication and presentation skills (Excel, PowerPoint).
• Ability to work cross‑functionally and influence without authority.
• Passion for building impactful brands within the PMI US portfolio.
• Authorized to work in the US without sponsorship now and in the future.

Annual Base Salary Range: $132,000 - $165,000

Benefits

• Competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, wellness benefits, commuter benefits, pet insurance, generous PTO, and more!
• Smart Work: a hybrid model of working that promotes flexibility in the workplace.
• Freedom to define your future and ours – empowerment to take risks, experiment and explore.
• Inclusive, diverse culture where everyone’s contribution is respected and collaboration is encouraged.
• Endless opportunities for advancement within a global business.
• Commitment to societal improvement through innovative smoke‑free products.

PMI is an Equal Opportunity Employer.