Social & Influencer Marketing Lead

Intuit, Inc.; Oakland (CA); Hybrid; USD 214,000 - 289,000; Full time

Job summary

Credit Karma is seeking a Manager 3, Social & Influencer Marketing to own and elevate our social presence across organic, paid social, and influencer programs. You will lead a team of three direct reports and partner with Brand, Integrated Marketing, Paid Media, PMM, and PR to ensure social is integrated into culture.

This senior role requires 10+ years in social marketing, a proven ability to scale programs for a large consumer brand, and strong leadership to drive authentic advocacy and

Qualifications

• 10+ years of experience in social media marketing with leadership experience.
• Proven track record building and scaling social programs for a large consumer brand.
• Deep understanding of organic social, paid social, influencer, and offline/experiential programs interconnection.
• Strong fluency across Instagram, TikTok, YouTube, LinkedIn, and X; emerging formats.
• Proven influencer program development including sourcing, contracting, and measurement.
• Strong measurement orientation connecting channel metrics to brand outcomes.

Responsibilities

• Own end-to-end social strategy across organic, paid, and influencer channels.
• Build and evolve community management frameworks with real-time trend monitoring.
• Lead influencer program vision, standards, and measurement.
• Collaborate with Paid Media, Brand, PMM, PR, and Sponsorships to integrate social into campaigns.
• Define measurement framework and report social/influencer performance to leadership.
• Lead a team of three direct reports and manage contingent workers.

Skills

Social strategy

People management

Influencer marketing

Cross-functional collaboration

Analytics & measurement

Content strategy

Gen Z culture

Brand partnerships

Education

Bachelor's degree

Tools

Sprinklr

Sprout Social

Plot

Job description

Credit Karma is seeking a Manager 3, Social & Influencer Marketing to own and elevate our social presence across organic, paid social, and influencer programs. You will lead a team of three direct reports and partner with Brand, Integrated Marketing, Paid Media, PMM, and PR to ensure social is integrated into culture.

This senior role requires 10+ years in social marketing, a proven ability to scale programs for a large consumer brand, and strong leadership to drive authentic advocacy and