Brand Insights Analyst

Nielsen Consumer LLC; Kentucky; On-site; USD 58,000 - 60,000; Full time

Benefits offered by this job

Health insurance

Parental leave

Life insurance

Education support

Flexible working environment

Volunteer time off

LinkedIn Learning

EAP

401(k) with company match

11 paid holidays

Job summary

NIQ is seeking an Analyst to deliver category insights and business recommendations for clients. This client-facing role is onsite in Cincinnati, OH on a weekly basis, leveraging NIQ data and tools to support informed decisions.

You will translate data into compelling stories, develop category performance analyses, and collaborate with senior staff on thought leadership projects and client briefings.

Qualifications

• 0-2 years of industry experience.
• University graduate in Marketing, Business, Economics, Mathematics, Statistics or equivalent disciplines.
• Curious person who likes building stories based on data to answer business questions.
• Knowledge of Microsoft Excel, PowerPoint, and Google Sheets/Slides.
• Digital savvy and fast learner of concepts/tools/analyses.

Responsibilities

• Develop efficient use of propriety NIQ tools and metrics to help solve clients' business questions.
• Create relevant insights through analyses of retail measurement data and other NIQ datasets.
• Clarify client questions during briefings and discuss metrics best suited to answer requests.
• Simplify/visualize data and translate numbers into a compelling story for clients.
• Prepare and present simple ad-hoc analyses when needed.
• Lead generation: learn NIQ solutions and identify revenue leads with seniors.
• Contribute to Thought Leadership Projects and in-market client briefings.

Skills

Excel

PowerPoint

Google Sheets

Education

University degree in Marketing, Business, Economics, Mathematics, Statistics or equivalent

Tools

NIQ tools

Analytics software

Job description

Company Description

At NIQ, we deliver the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. We are looking to add an Analyst to our team.

This is a client-facing position and requires being onsite in Cincinnati, OH on a weekly basis.

Job Description

As an Analyst, you'll act as an industry insightscategory expert with the main goal to delight clients; supporting them for informed business decisions through delivery of analysis and insights on their categories using the NIQ data with the NIQ tools,following the NIQ standards and Service Model.

Responsibilities:

• Develop efficient use of propriety NIQtools and metrics, to use these to help solve clients' business questions.
• Develop a good understanding of clients' businesses and needs in order to createrelevant insights through analyses of retail measurement data, and other NIQ data sets and be able to present, with guidance and support of seniors.
• During the briefing process, field business questions and be able to ask clarifying questions & discussanalyses/metrics best suited to answerrequests.
• Simplify/visualize data and translate numbers into a compelling story forclients.
• Able to prepare (and present- in some cases) simple ad-hoc analysis.
• Lead generation:Constantlylearn what solutions NIQ has for the clients and work closelywith the senior analyst and/or manager to identify revenue leads.
• Bring awareness to roadblocks when theyarise.
• Develop in preparing category performance overview analysis and business issue analysis as per Bronze and Silver Academy learnings (manager assessment to be 3.5 and above).
• Client briefing: In-market: Ensure client briefing is received as per the briefing form with all areas filled. Ask questions to client to probe and understand the real issue.
• Start contributing to Thought Leadership Projects.
• Become bi-lingual (CPS+RMS):
  • Explain CPS facts and fundamentals to clients accurately and confidently,
  • Use Discover to generate and present CPS Insights,
  • Decrypt consumer and shopper KPIs into everyday, customer centric language

#LI-Hybrid

Qualifications

• 0-2 years of industry experience.
• University graduate in Marketing, Business, Economics, Mathematics, Statistics or equivalent disciplines.
• Curious person who likes building stories based on data to answer business questions.
• Knowledge of Microsoft Excel, PowerPoint, and Google Sheets/Slides.
• Digital savvy.
• Fast learner of concepts/tools/analyses.

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $58,100- $60,000. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location.Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental and vision).
• Flexible spending accounts and Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including resume screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the‑art platforms-NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on:LinkedIn|Instagram|Twitter|Facebook

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit thehttps://nielseniq.com/global/en/news-center/diversity-inclusion