Brand & Innovation Intern — MBA Candidate

Ocean Spray Cranberries; Lakeville (MA); On-site; USD 32,000 - 41,000; Full time

Job summary

Ocean Spray Cranberries is seeking an MBA intern to contribute to our Beverage Innovation team in Lakeville, MA. You’ll own workstreams, develop strategies to commercialize a new brand, and build business cases through both financial and qualitative analyses.

This role emphasizes agile marketing within a traditional CPG context. You will collaborate with cross-functional teams, gain exposure to emerging trends in food & beverage, and present recommendations to senior leadership.

Qualifications

• Currently pursuing an MBA/Master’s degree and have completed the first year of the graduate program.
• Good energy, consumer empathy, open-mindedness and a can-do mindset.
• Preferred 2+ years’ experience in CPG and its supporting industries (Brand, Agency, Insights, Sales, Finance, etc.)
• Strong P&L mindset
• Self-starter who isn’t afraid to find their own answers
• Analytical, organized, with significant attention to detail, and the ability to work autonomously
• Confidence in presenting ideas and recommendations in front of Senior Leadership
• Willingness to work in emerging Food & Beverage trends, including functional health.
• Proficient in Microsoft Word, Excel, and PowerPoint

Responsibilities

• Develop strategy to commercialize a new brand.
• Build business cases through financial and qualitative exercises.
• Support sales & marketing strategies.
• Develop new-to-the-world products and packaging.
• Experience agile marketing while working in a legacy industry.

Skills

MBA student

CPG experience

P&L mindset

Self-starter

Analytical

Attention to detail

Presenting to leadership

Emerging trends interest

Education

MBA/Master’s degree (in progress)

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Ocean Spray Cranberries is seeking an MBA intern to contribute to our Beverage Innovation team in Lakeville, MA. You’ll own workstreams, develop strategies to commercialize a new brand, and build business cases through both financial and qualitative analyses.

This role emphasizes agile marketing within a traditional CPG context. You will collaborate with cross-functional teams, gain exposure to emerging trends in food & beverage, and present recommendations to senior leadership.