Brand Strategy & Innovation Intern

Ocean Spray; Lakeville (MA); Hybrid; USD 32,000 - 41,000; Full time

Job summary

Ocean Spray is seeking a Brand Management Intern in Lakeville, MA for a 10–12 week summer program. You will work on developing brand strategy, building business cases, and supporting sales and marketing initiatives while gaining exposure to emerging food & beverage trends.

You’ll report to a Brand Manager, collaborate cross-functionally, and gain hands-on experience with agile marketing in a legacy industry. Remote work may be limited to project needs.

Qualifications

• Currently pursuing an MBA/Master’s degree and have completed the first year of the graduate program.
• Good energy, consumer empathy, open-mindedness, a positive can-do mindset.
• Preferred 2+ years’ experience in CPG and its supporting industries (Brand, Agency, Insights, Sales, Finance, etc.).
• Strong P&L mindset and business orientation.
• Self-starter who isn’t afraid to find their own answers.
• Analytical, organized, with significant attention to detail, and the ability to work autonomously.
• Confidence in presenting ideas and recommendations in front of Senior Leadership.
• Willingness to work in emerging Food & Beverage trends, including functional health.
• Proficient in Microsoft Word, Excel, and PowerPoint.

Responsibilities

• Develop strategy to commercialize a new brand.
• Build business cases through financial and qualitative exercises.
• Support sales & marketing strategies.
• Develop new-to-the-world products and packaging.
• Experience agile marketing and cross-functional collaboration.

Skills

P&L mindset

Analytical thinking

Autonomous

Effective communicator

Team collaboration

Education

MBA or Master’s degree

Graduate program year 1 completed

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Ocean Spray is seeking a Brand Management Intern in Lakeville, MA for a 10–12 week summer program. You will work on developing brand strategy, building business cases, and supporting sales and marketing initiatives while gaining exposure to emerging food & beverage trends.

You’ll report to a Brand Manager, collaborate cross-functionally, and gain hands-on experience with agile marketing in a legacy industry. Remote work may be limited to project needs.