Brand IMP Marketing Manager: Integrated Growth & GTM

Kohler Co.; Kohler (WI); On-site; USD 104,000 - 160,000; Full time

Benefits offered by this job

Day 1 benefits

Job summary

Kohler Co. is seeking a Marketing Manager for KOHLER Kitchen & Bath North America to lead category marketing plans that align brand strategy, launches, channels and demand-driven investments into a cohesive annual roadmap.

The role serves as the quarterback of the marketing ecosystem, coordinating across Brand Strategy, Demand Marketing, Media, Creative, Digital Commerce, Retail, Trade, PR and Consumer Insights to drive brand growth and business results through cross-functional leadership.

Qualifications

• Bachelor’s degree in marketing or equivalent required; MBA preferred.
• 7+ years in Marketing or Brand Management in Consumer Goods or Luxury brands.
• Ability to influence across complex organizations with strong leadership.
• Strong analytical and creative thinking with attention to detail.
• Excellent communication and presentation skills for diverse audiences.
• Creative thinker and storyteller with broad brand management exposure.

Responsibilities

• Annual Integrated Marketing Planning for assigned category portfolios.
• Brand/Category Positioning & Storytelling across stakeholders.
• Go-To-Market Strategy with cross-functional teams for launches.
• Brand Execution Planning and asset development for channels.
• Collaborative Media Planning with the Media Team.
• Executional Excellence in launches and campaigns, KPI-focused.
• Training support for product training with Kohler and distributors.
• Budget Management for campaigns; input to communications budget.
• Reporting on program performance and strategic next steps.
• Situational Leadership guiding cross-functional teams.

Skills

Leadership across functions

Analytical thinking

Communication & presentation

Creative thinker

Brand management experience

NPD & media management

Education

Bachelor’s degree in marketing

MBA preferred

Job description

Kohler Co. is seeking a Marketing Manager for KOHLER Kitchen & Bath North America to lead category marketing plans that align brand strategy, launches, channels and demand-driven investments into a cohesive annual roadmap.

The role serves as the quarterback of the marketing ecosystem, coordinating across Brand Strategy, Demand Marketing, Media, Creative, Digital Commerce, Retail, Trade, PR and Consumer Insights to drive brand growth and business results through cross-functional leadership.