Director, Brand Partnerships & Influencer Strategy

Sterling Kohler; Northern (KY); Hybrid; USD 164,000 - 260,000; Full time

Benefits offered by this job

Day 1 benefits

Performance bonus

Onsite work location Kohler, WI

Job summary

Kohler Co. is hiring a Director of Brand Partnerships & Influencers for an onsite role in Kohler, WI. Lead North American strategic partnerships and influencer strategy, delivering omni-channel GTM plans in kitchen and bath categories to drive key brand metrics.

You will build a 3–5 year roadmap, onboard top partners, and guide cross-functional campaigns while owning partner negotiations to maximize ROI. Strong leadership required.

Qualifications

• Bachelor's degree in marketing or related field.
• MBA in Marketing preferred and 10+ years marketing experience.
• Experience guiding product strategy to support brand objectives.
• Strong leadership across matrixed teams.
• Experience with paid, earned, and owned channels.
• Proven ability to plan and manage annual marketing plans.
• Expertise in influencer partnerships and cross-category launches.
• Data-driven decision making and ROI focus.

Responsibilities

• Develops the 3–5-year roadmap for Strategic Partnerships across product collaborations, celebrity/VIP endorsements, sponsorship, and influencer-based amplification.
• Onboards and manages a roster of Strategic Partners and leads contract negotiations to maximize ROI.
• Leads omni-channel marketing campaigns and GTM activations for cross-category launches.
• Leads a team of marketers and oversees onboarding of partners and campaigns.
• Collaborates with cross-functional teams to maximize partner impact for consumers and retailers.
• Measures campaign performance and reports insights to optimize future efforts.
• Develops and monitors the marketing budget with ROI accountability.

Skills

Strategic Partnerships Leadership

Influencer Marketing

Cross-functional Leadership

Brand Strategy

Data-driven Marketing

Budget Management

Campaign Measurement

Team Development

Negotiation

Education

Bachelor's Degree

MBA in Marketing

Job description

Kohler Co. is hiring a Director of Brand Partnerships & Influencers for an onsite role in Kohler, WI. Lead North American strategic partnerships and influencer strategy, delivering omni-channel GTM plans in kitchen and bath categories to drive key brand metrics.

You will build a 3–5 year roadmap, onboard top partners, and guide cross-functional campaigns while owning partner negotiations to maximize ROI. Strong leadership required.