Brand Image Manager, Wholesale, South Florida

Ralph Lauren Corporation; Florida; On-site; USD 90,000 - 130,000; Full time

Job summary

Ralph Lauren Corporation is seeking a Brand Image Manager to lead the creative process across wholesale markets, ensuring a consistently elevated visual aesthetic and customer experience. The role collaborates with the NYC Brand Image team to translate global direction into market execution, overseeing installations, store environments, and activations across FOBs and accounts.

The position requires hands-on leadership, strong design sensibilities, and ability to travel to multiple store

Qualifications

• Preferred experience in visual presentation and apparel styling (rigging).
• Strong time management and organizational skill set which enables managing and engaging the team.
• Ability to manage and travel to multiple store locations.
• Ability to conduct installations outside of standard working hours (including evenings after 9 PM, early mornings, and weekends).
• Excellent communication skills, both verbal and written, with supervisors, direct reports and peers.
• General computer proficiency including Word, Excel and Outlook.
• Passion for and strong understanding of the Ralph Lauren brand and aesthetic

Responsibilities

• Manage the installation of interior and window changeovers, including production of interior sets, on-site prop handling and rigging.
• Identify and develop unique design specifications by door in keeping with established seasonal themes.
• Ensure that store interior sets are maintained daily, including repositioning mannequins, re-propping, re-merchandising, and sourcing alternative products for interior presentations.
• Oversee sourcing, procurement, and execution of all creative elements for installations (e.g., wallpaper, paint, rugs, fabrics, lighting, and props).
• Research, identify and utilize multiple vendors and resources for props and decorative elements.
• Manage and train a team of coordinators; recruit freelance staff when needed.
• Conduct daily walkthrough of locations, identifying opportunities to improve and maintain the overall aesthetic and creative appearance of the site, including tidiness of each store.
• Plan and prepare upcoming installations or floor changes in alignment with the rolling creative calendar
• Manage checkbooks and ensure that all installations stay on budget.
• Partner cross-functionally with Brand Image, Retail Development, and key stakeholders to ensure alignment on priorities and execution
• Maintain a current understanding of marketing, showrooms, delivery schedules and installation timelines using SharePoint for the Brand Image and Retail Development sites.
• Collaborate with peer managers to support broader business needs, including projects outside of standard maintenance cycles or territory

Skills

Visual presentation

Apparel styling

Rigging

Luxury retail

Job description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

The Brand Image Manager is responsible for developing and managing the creative process of the Ralph Lauren brand across wholesale markets, ensuring the visual aesthetic and customer experience are consistently elevated.

This role partners closely with the NYC-based Brand Image team to translate global creative direction into market-specific execution, providing hands-on leadership across installations, store environments, and activations. The Manager oversees creative implementation across all FOBs and accounts within their designated territory, maintaining brand integrity while adapting to the needs of each location.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Manage the installation of all interior and window changeovers, including production of any interior sets, on-site prop handling prop placement and rigging.
• Identify and develop unique design specifications by door in keeping with established seasonal themes.
• Ensure that store interior sets are maintained daily, including repositioning mannequins, re-propping, re-merchandising, and sourcing alternative products for interior presentations.
• Oversee the sourcing, procurement, and execution of all creative elements for installations (e.g., wallpaper, paint, rugs, fabrics, lighting, and props)
• Research, identify and utilize multiple vendors and resources for props and decorative elements.
• Manage and train a team of coordinators; recruit freelance staff when needed.
• Conduct daily walkthrough of locations, identifying opportunities to improve and maintain the overall aesthetic and creative appearance of the site, including the overall tidiness of each store.
• Plan and prepare upcoming installations or floor change in alignment with the rolling creative calendar
• Manage checkbooks and ensure that all installations stay on budget.
• Partner cross-functionally with Brand Image, Retail Development, and key stakeholders to ensure alignment on priorities and execution
• Maintain a current understanding of marketing, showrooms, delivery schedules and installation timelines using SharePoint for the Brand Image and Retail Development sites.
• Collaborate with peer managers to support broader business needs, including projects outside of standard maintenance cycles or territory

EXPERIENCE, SKILLS & KNOWLEDGE

• Preferred experience in visual presentation and apparel styling (rigging); experience in a luxury retail and wholesale environment.
• Strong time management and organizational skill set which enables managing and engaging the team.
• Ability to manage and travel to multiple store locations.
• Ability to conduct installations outside of standard working hours (including evenings after 9 PM, early mornings, and weekends).
• Excellent communication skills, both verbal and written, with supervisors, direct reports and peers.
• General computer proficiency including Word, Excel and Outlook.
• Passion for and strong understanding of the Ralph Lauren brand and aesthetic

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.