Brand Identity Manager

Wellstar Health Systems; Marietta (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

Wellstar Health System is seeking a Brand Identity Manager to steward and refine the brand across channels, ensuring a consistent voice and visual identity. You will set standards for messaging, storytelling, content, and creative execution, partnering with marketing, digital, and operations to align branding with organizational strategy.

The role requires deep expertise in brand systems, design tools, and enterprise governance, with a track record in leading cross-functional teams and driving

Qualifications

• 6+ years of experience in graphic design, brand management, or visual communications.
• 3+ years developing, implementing, and governing enterprise brand standards across multiple channels.
• Experience managing complex visual identity systems for large, matrixed organizations; healthcare preferred.
• Proven ability to collaborate with senior leaders, creative teams, and cross-functional stakeholders to drive brand consistency.

Responsibilities

• Lead the development, evolution, and governance of Wellstar's brand identity system, including tone, voice, visuals, templates, and assets.
• Establish, maintain, and enforce brand guidelines across marketing, digital, communications, and operations.
• Collaborate with marketing, communications, digital, service lines, and operations to translate objectives into cohesive visuals.
• Develop and manage brand toolkits, asset libraries, and design resources for scalable execution.
• Create training programs and governance processes to educate teams, agencies, and vendors.

Skills

Brand identity

Brand governance

Project management

Verbal & written communication

Design sensibility

Adobe Creative Cloud

Stakeholder management

Education

Bachelor's in Advertising/Design/Marketing

Tools

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe Experience Manager

Job description

About Wellstar

How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.

Job Summary

The Brand Identity Manager is responsible for stewarding and refining the Wellstar brand across all channels, ensuring a consistent voice, visual identity, and audience experience. Reporting to the Director, Creative Strategy, this role leads the development and governance of brand standards for messaging, storytelling, content, and creative execution. The ideal candidate is an experienced content leader or integrated marketing professional with exceptional writing, editorial, and communication skills. This individual will shape how Wellstar communicates with patients, consumers, team members, providers, and community stakeholders by developing compelling brand narratives and ensuring consistency across various media and print outputs.

Core Responsibilities and Essential Functions

• Brand Identity Strategy and Stewardship: Lead the development, evolution, and governance of Wellstar's brand identity system, including tone and voice, visual frameworks, templates, and asset libraries. Ensure the brand remains distinctive, contemporary, and aligned with organizational strategy
• Brand Standards Management and Compliance: Establish, maintain, and enforce enterprise-wide brand guidelines across all marketing, digital, communications, and operational channels. Review materials and provide direction to ensure consistency and adherence to standards
• Creative Consultation and Cross-Functional Partnership: Partner with marketing, communications, digital, service line, and operational leaders to translate business objectives into cohesive visual solutions. Serve as the organization's primary advisor on brand standards and visual identity matters
• Brand Systems, Tools, and Asset Management: Develop and manage brand toolkits, templates, digital asset libraries, and design resources to enable efficient and scalable execution across the system. Identify opportunities to improve processes and workflows
• Education, Training, and Governance: Create training programs, documentation, and communication plans that educate internal teams, agencies, and vendors on Wellstar's visual identity standards and governance processes
• Industry Trends and Continuous Improvement: Monitor industry trends, emerging technologies, healthcare branding best practices, and competitive activity to recommend enhancements to Wellstar's visual identity system
• Performs other duties as assigned
• Complies with all Wellstar Health System policies, standards of work, and code of conduct

Required Minimum Education

• Bachelors Advertising or Bachelors Art or Bachelors Design or Bachelors Business Administration/Management or Bachelors Marketing or Bachelors Other / Related Field5 years additional - Additional years of relevant work experience and/or other specialized training can be used in lieu of minimum education requirement

Required Minimum License(s) and Certification(s)

• All certifications are required upon hire unless otherwise stated
• Certification or advanced training in Adobe Creative Cloud applications (particularly Illustrator, InDesign, Photoshop, and Adobe Experience Manager or related digital asset management platforms) preferred
• Experience or certification in design systems, user experience (UX), or digital accessibility standards preferred
• Accreditation or membership in professional organizations such as the American Institute of Graphic Arts (AIGA), the American Marketing Association (AMA), or the Society for Experiential Graphic Design (SEGD) preferred. Upon Hire Preferred

Required Minimum Experience

• Minimum 6 years Six-Ten years of progressively responsible experience in graphic design, brand management, creative services, or visual communications
• Minimum 3 years Demonstrated experience developing, implementing, and governing enterprise brand standards across multiple channels and audiences
• Preferred and Minimum 3 years Experience managing complex visual identity systems for large, matrixed organizations; healthcare, hospitality, consumer, or other service-oriented industries preferre
• Preferred and Minimum 3 years Proven success collaborating with senior leaders, creative teams, agencies, and cross-functional stakeholders to drive brand consistency and adoption
• Preferred and Minimum 3 years Experience overseeing digital asset management systems, design templates, and brand governance processes

Required Minimum Skills

• Deep expertise in brand identity systems, graphic standards, typography, color theory, layout, and visual storytelling
• Strong understanding of brand governance and the ability to influence adherence across a large, decentralized organization
• Exceptional design sensibility and attention to detail
• Advanced proficiency with industry-standard design and asset management platforms, including Adobe Creative Cloud and related tools
• Strong project management, organizational, and prioritization skills
• Excellent verbal and written communication skills, with the ability to articulate design concepts and brand standards to diverse audiences
• Ability to balance strategic thinking with hands-on execution
• Skilled at building relationships and influencing stakeholders without direct authority
• Knowledge of digital, print, environmental, and multimedia production processes
• Commitment to continuous learning and awareness of emerging design, technology, and healthcare branding trends

Benefits and Opportunities

Join us and discover the support to do more meaningful work-and enjoy a more rewarding life. Connect with the most integrated health system in Georgia, and start a future that gives you more.