Brand Identity Architect - Graphics & Governance

Wellstar Health System; Marietta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Wellstar Health System is seeking a Brand Graphics Manager to steward the organization’s visual identity, governance of brand standards, and asset libraries across print, digital, environmental, and multimedia channels. You will align with marketing, communications, digital, service lines, and operations to translate brand strategy into scalable graphic systems.

The role focuses on governance, templates, and guidance to internal teams and external partners, ensuring a distinctive, contemporary

Qualifications

• Minimum 6 years of progressively responsible experience in graphic design, brand management, creative services, or visual communications.
• Minimum 3 years developing, implementing, and governing enterprise brand standards across multiple channels.
• Minimum 3 years experience managing complex visual identity systems for large organizations, preferably healthcare/hospitality.
• Minimum 3 years collaborating with senior leaders, creative teams, agencies, and cross‑functional stakeholders.
• Minimum 3 years experience overseeing digital asset management systems, design templates, and governance processes.

Responsibilities

• Lead development, evolution, and governance of Wellstar's visual identity system and asset libraries.
• Enforce enterprise-wide brand guidelines across marketing, digital, communications, and operations.
• Partner with leaders to translate objectives into cohesive visual solutions and advise on brand graphics.
• Develop and manage brand toolkits, templates, and design resources for scalable execution.
• Create training and governance programs educating teams, agencies, and vendors on brand standards.
• Monitor industry trends to recommend enhancements to the visual identity system.

Skills

Brand identity systems

Typography

Color theory

Layout

Visual storytelling

Brand governance

Adobe Creative Cloud

Project management

Communication skills

Digital asset management

Education

Bachelors Advertising

Bachelors Art

Bachelors Design

Bachelors Marketing

Bachelors Business Admin

Tools

Adobe Creative Cloud

Adobe Experience Manager

Digital Asset Management

Job description

Wellstar Health System is seeking a Brand Graphics Manager to steward the organization’s visual identity, governance of brand standards, and asset libraries across print, digital, environmental, and multimedia channels. You will align with marketing, communications, digital, service lines, and operations to translate brand strategy into scalable graphic systems.

The role focuses on governance, templates, and guidance to internal teams and external partners, ensuring a distinctive, contemporary