Brand Home Manager – Balcones

Diageo; Waco (TX); On-site; USD 86,000 - 143,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement benefits

Parental leave

Job summary

Diageo, Balcones Brand Home in Waco, Texas, seeks an on-site Brand Home Manager to lead operations, guest experiences, and financial planning. You will supervise a team of 10–15 external staff and collaborate with agency partners to elevate brand home activities.

You will manage budgets, lifestyle marketing programs, and seasonal retail planning while ensuring top-tier guest experiences and operational excellence across the site.

Qualifications

• Bachelor’s degree in Business, Hospitality Management, Operations, Marketing or a related field.
• 5+ years of experience in the spirits industry, hospitality, or consumer-facing environments.
• Strong people leadership and operational management capabilities.
• Willing to work on-site in Waco, Texas at least 4 days a week; travel up to 10%.

Responsibilities

• Plan and oversee long-range assets for the brand home, including guest services, stores, and events.
• Develop annual operating plans and budgets; monitor expenses and cash flow; report to leadership.
• Lead marketing, brand stores, and sponsorship initiatives to build brand home visibility and sales.
• Coordinate with supply and demand teams to optimize operations and guest experiences.

Skills

Leadership

Operations management

Guest experience

Budgeting

Travel readiness

Education

Bachelor’s degree in Business, Hospitality Management, Operations, Marketing or related field

Job description

Brand Home Manager – BalconesThis site uses cookies and by using the site you are consenting to this. Find out why we use cookies and how to manage your settings. {More about cookies}### Brand Home Manager – BalconesApply: Texas: Full time: Posted Today: JR1131373**Job Description :****About us** With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker anda Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more. **Purpose of The Role:**Directly accountable for the operational responsibilities for all strategic planning, budgeting and execution of activities related to sales, marketing, management and operations of Balcones / Waco, Texas. Contributes, alongside agency partners and supply counterparts to capital project planning, strategic marketing and financial feasibility of new brand home site. Direct reports include Balcones / Waco, Texas Assistant Manager + 10 - 15 employees (all external agency employees). **Responsibilities:** **Planning and Ops** **1. Long-Range** * Manage and lead all aspects of the assets assigned to the brand home. This includes strategic plans around guest services (tour program, personnel, brand stores, capital planning ,and events) and facility maintenance outside the scope of the Supply Organization.* Partner with financial business counter part to ensure due diligence and thorough analysis of all long term projects and proposals.* Supervise career development and training of brand home staff to ensure their skills continue to grow to meet future demands and changing brand strategy.* Develop and implement financial reporting KPIs for each brand home location. **2. Annually** * Develop annual operating plans and budgets for brand home* Continually monitor expenses, cash flows and sales during the fiscal year to maintain a thorough understanding of the business and each department. Provide a Quarterly report overview to the Director of American Whiskey Development regarding operational performance and adherence to budget.* At each brand store - ensure appropriate inventories are maintained throughout the year and proper retail planning is taking place (seasonal buying & staffing needs etc.) **Sales & Marketing** **1. Marketing** * Develop and implement programs that build awareness for brand homes among key media to gain valuable exposure by positioning the facility as a preferred whiskey travel destination.* Work with agency partners to establish marketing plans and PR activities for brand home.* Initiate VIP programming for the field sales teams to encourage extensive use of the brand home as a marketing tool for their clients and customers.* Develop and maintain positive relationships with area CVBs (Local) **2. Sales - Brand Stores** * Manage buyer and on site leadership to create plan-o-grams and long-range brand building model for each brand home store.* Champion retail sales and buying analysis to build supply chain synergies between sites to ensure effective margins. **Brand Marketing Responsibilities** * Be instrumental in leveraging sponsorships for brands in Texas that will gain valuable exposure to our core consumer for each respective brand.* Maintain budgetary control over “TX Community Relations” account.* Serve as a spokesperson for American Whiskey Brands **Miscellaneous** * Build working relations between Supply and Demand leadership to ensure effective brand home experiences**Experience/skills required:** * **Bachelor’s degree in Business, Hospitality Management, Operations, Marketing or a related field, or equivalent relevant professional experience.*** **5+ years of relevant experience in the spirits industry, hospitality, visitor attractions, experiential venues, retail operations or another consumer-facing environment**, with demonstrated experience leading day-to-day operations and delivering high-quality guest experiences.* Strong **people leadership and operational management capabilities**, with experience managing teams and/or external partners, budgets, business performance and multiple operational priorities in a fast-paced consumer-facing environment.* Ability to work **on-site in Waco, Texas at least 4 days per week**, with availability to **travel up to 10%** based on business needs.**Working with Us** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognise and value performance, offering our people a highly competitive Rewards and Benefits package. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more Ready to bring your best? This could be your opportunity. *If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.****Recruitment Scam Warning*** *Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.***Worker Type :**Regular**Primary Location:**Off Site Texas**Additional Locations :****Job Posting Start Date :**2026-10-26TEXAS: SALARY RANGE IS FROM $85.500 TO $142.500 (ANNUAL)***At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.***