Brand & GTM Lead: Social Impact Narrator

Goodera; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Travel budget

Location flexibility within US

Job summary

Goodera is building the defining brand voice in the corporate social impact space. We seek a creative, strategic Brand & GTM Lead who will own our narrative from the ground up, writing and executing content across channels and shaping how the world sees our name.

You will produce, travel, publish, record, and manage production with global editors, while staying ahead of trends, conceptualizing US events, and guiding design partners to scale visual storytelling.

Qualifications

• 4–8 years in brand, content, or marketing, with social impact exposure.
• Preferably from mission-driven platforms like Benevity, YourCause or Deed.
• A genuine writer capable of producing long-form content and posts.
• Podcast-native: comfortable on mic and traveling to record.
• Hands-on executor who designs briefs, coordinates events, captions.
• US-market native with knowledge of ESG buyer landscape.

Responsibilities

• Define and evolve messaging architecture and brand voice.
• Write, edit, and publish articles, newsletters, and case studies.
• Own LinkedIn, X, and Instagram; grow organic engagement.
• Conceive, record, and produce podcast episodes; travel for interviews.
• Conceptualize and execute US-market events; manage vendors.
• Brief India-based designers and oversee visual content production.
• Track trends and feed insights into the content calendar.

Skills

Brand & marketing exp

CSR/ESG knowledge

Strong writing

Podcasting

Hands-on execution

US market knowledge

Visual literacy

Networking

Tools

Notion

Beehiiv/Substack

Riverside.fm

Canva

Figma

Job description

Goodera is building the defining brand voice in the corporate social impact space. We seek a creative, strategic Brand & GTM Lead who will own our narrative from the ground up, writing and executing content across channels and shaping how the world sees our name.

You will produce, travel, publish, record, and manage production with global editors, while staying ahead of trends, conceptualizing US events, and guiding design partners to scale visual storytelling.