Brand & GTM Lead

Goodera; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Travel budget

Location flexibility within US

Job summary

Goodera is building the defining brand voice in the corporate social impact space. We seek a creative, strategic Brand & GTM Lead who will own our narrative from the ground up, writing and executing content across channels and shaping how the world sees our name.

You will produce, travel, publish, record, and manage production with global editors, while staying ahead of trends, conceptualizing US events, and guiding design partners to scale visual storytelling.

Qualifications

• 4–8 years in brand, content, or marketing, with social impact exposure.
• Preferably from mission-driven platforms like Benevity, YourCause or Deed.
• A genuine writer capable of producing long-form content and posts.
• Podcast-native: comfortable on mic and traveling to record.
• Hands-on executor who designs briefs, coordinates events, captions.
• US-market native with knowledge of ESG buyer landscape.

Responsibilities

• Define and evolve messaging architecture and brand voice.
• Write, edit, and publish articles, newsletters, and case studies.
• Own LinkedIn, X, and Instagram; grow organic engagement.
• Conceive, record, and produce podcast episodes; travel for interviews.
• Conceptualize and execute US-market events; manage vendors.
• Brief India-based designers and oversee visual content production.
• Track trends and feed insights into the content calendar.

Skills

Brand & marketing exp

CSR/ESG knowledge

Strong writing

Podcasting

Hands-on execution

US market knowledge

Visual literacy

Networking

Tools

Notion

Beehiiv/Substack

Riverside.fm

Canva

Figma

Job description

About Goodera

Goodera is the world’s leading employee volunteering platform, trusted by 500+ enterprises including 75 of the Fortune 500. Some of our clients include Amazon, EY, Visa, J&J, IBM. Goodera executes team-based volunteering events in 100+ countries and 30+ languages through a network of 2,500+ hosts. In 2025, Goodera executed 10,000+ volunteer events enabling 500,000+ employees to volunteer worldwide. Goodera has been growing 100% YoY for each of the last 4 years and has been profitable since April 2024. We are backed by some of the best VCs including Elevation Capital, Nexus Venture Partners, Omidyar Network, Zoom Ventures, xto10x, Ursula Burns.

About the Role

We are building the defining brand voice in the corporate social impact space, and we need a creative, strategic, and deeply hands-on Brand & GTM Lead to make it happen. This person will own our narrative from the ground up: what we say, how we show up, what the world associates with our name. You will produce, travel, publish, record, and execute and not delegate. If you understand the social impact ecosystem and have a passion for storytelling that drives both culture and pipeline, this role is for you.

What You Will Own

• Brand Narrative: Define and continuously evolve the company's messaging architecture, brand voice, and positioning across all channels and audiences.

• Content Creation: Write, edit, and publish high-quality content, thought leadership articles, newsletters, website copy, case studies, and social posts, yourself. No ghost-writers.

• Social Media: Own our LinkedIn, Twitter/X, and Instagram presence. Know what is trending, test formats, build community, and grow engagement organically.

• Podcasts: Conceive, pitch, record, and produce podcast episodes including traveling to interview guests, managing production with India-based editors, and driving distribution.

• Events: Conceptualize and execute US-market events, from intimate roundtables to larger conferences. Manage vendors, logistics, and on-the-ground execution.

• Creative Direction: Brief and manage India-based designers and video editors to produce on-brand visual and video content at scale.

• Trend Awareness: Stay ahead of content trends, formats, platforms, creator economy shifts, and bring these insights into our content calendar proactively.

Who You Are

• 4-8 years of brand, content, or marketing experience, with significant exposure to the social impact, CSR, or ESG ecosystem.

• Preferably from or deeply familiar with companies like Benevity, YourCause, Deed, Goodstack, Bonterra, Submittable, or similar mission-driven tech platforms.

• A genuine writer: You can produce a sharp 800-word piece, a compelling LinkedIn post, and a crisp podcast script, all in one week.

• Podcast-native: You are comfortable being on mic, traveling to record in person, and managing post-production remotely.

• Hands-on executor: You do not wait for a team. You roll up your sleeves and get it done - design briefs, event logistics, captions, all of it.

• US-market native or deeply embedded: You understand the US corporate social impact buyer, the nonprofit sector, and the policy/regulatory context that shapes ESG decisions.

• Visually literate: You can give sharp feedback to designers, identify what makes a thumbnail work, and have a strong point of view on aesthetics.

• Connector & networker: You know or can quickly build relationships with podcast hosts, journalists, event organizers, and thought leaders in the space.

Nice To Have

• Prior experience building a brand function from early stage (seed to Series B).

• Existing relationships with social impact influencers, nonprofit leaders, or CSR press.

• Video editing or production experience (even basic), so you can give precise direction.

• Experience with tools like Notion, Beehiiv/Substack, Riverside.fm, Canva, Figma, and social scheduling platforms.

What Success Looks Like (1st 6 Months)

• A clear, differentiated brand narrative document that the whole company rallies behind.

• 3+ podcast episodes recorded, produced, and distributed.

• A consistent social content calendar running with measurable engagement growth.

• At least 1 flagship US event conceptualized and executed.

• A content engine running with India-based team — briefed, produced, and published on cadence.

Compensation & Perks

Competitive US-market compensation with performance-linked upside. Travel budget included. Full flexibility on location within the US.

Why This Role?

You will be the first dedicated brand voice we have had, which means you write the playbook. The social impact sector is at an inflection point, and our company sits right at the intersection of technology, corporate responsibility, and measurable community outcomes. This is a rare chance to shape the narrative of a category, not just a company.