Brand Growth & Social Media Lead (Account & Content)

Outdoor Equipment Co.; Houghton Lake (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Outdoor Equipment Co. in Michigan seeks a Marketing Account Manager & Social Media Manager to drive brand growth, customer engagement, and digital campaigns across OECO's three locations.

You will coordinate content creation, social media execution, and events, traveling weekly between Houghton Lake, Dimondale, and Ray Twp dealerships, while collaborating with Momentum Media's strategy team to maximize impact.

Qualifications

• Bachelor's degree in marketing, business, advertising, or related field.
• Strong communication, organizational, and relationship-building skills.
• Experience or interest in social media marketing, content creation, and digital advertising.
• Comfortable creating video content and learning editing/design tools (Adobe Firefly, Canva, CapCut).
• Strong understanding of social media platforms and short-form video content.

Responsibilities

• Serve as the primary liaison between Momentum Media strategy team and Outdoor Equipment Co. dealership teams.
• Coordinate marketing campaigns, promotions, and content needs between agency and client teams.
• Build and maintain strong relationships with dealership personnel across all locations.
• Travel weekly to all three dealership locations to capture high-quality photo and video content.
• Collaborate with dealership teams to create engaging video and photo content for social channels (TikTok, Facebook, Instagram, YouTube).
• Develop creative content ideas, social media concepts, video scripts, interview prompts, captions, and voiceovers aligned with brand values.
• Create authentic content featuring customers, staff, inventory, events to drive engagement.
• Edit and publish video and social content across platforms in a timely, engaging manner.

Skills

Strong communication

Organizational skills

Relationship-building

Social media marketing

Content creation

Digital advertising

Video content creation

Creativity

Independent work

Travel readiness

Education

Bachelor's degree in marketing, business, advertising, communications, or related field

Tools

Adobe Firefly

Canva

CapCut

Job description

Outdoor Equipment Co. in Michigan seeks a Marketing Account Manager & Social Media Manager to drive brand growth, customer engagement, and digital campaigns across OECO's three locations.

You will coordinate content creation, social media execution, and events, traveling weekly between Houghton Lake, Dimondale, and Ray Twp dealerships, while collaborating with Momentum Media's strategy team to maximize impact.