Marketing Account & Social Media Manager

Outdoor Equipment Co.; Houghton Lake (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Outdoor Equipment Co. in Michigan seeks a Marketing Account Manager & Social Media Manager to drive brand growth, customer engagement, and digital campaigns across OECO's three locations.

You will coordinate content creation, social media execution, and events, traveling weekly between Houghton Lake, Dimondale, and Ray Twp dealerships, while collaborating with Momentum Media's strategy team to maximize impact.

Qualifications

• Bachelor's degree in marketing, business, advertising, or related field.
• Strong communication, organizational, and relationship-building skills.
• Experience or interest in social media marketing, content creation, and digital advertising.
• Comfortable creating video content and learning editing/design tools (Adobe Firefly, Canva, CapCut).
• Strong understanding of social media platforms and short-form video content.

Responsibilities

• Serve as the primary liaison between Momentum Media strategy team and Outdoor Equipment Co. dealership teams.
• Coordinate marketing campaigns, promotions, and content needs between agency and client teams.
• Build and maintain strong relationships with dealership personnel across all locations.
• Travel weekly to all three dealership locations to capture high-quality photo and video content.
• Collaborate with dealership teams to create engaging video and photo content for social channels (TikTok, Facebook, Instagram, YouTube).
• Develop creative content ideas, social media concepts, video scripts, interview prompts, captions, and voiceovers aligned with brand values.
• Create authentic content featuring customers, staff, inventory, events to drive engagement.
• Edit and publish video and social content across platforms in a timely, engaging manner.

Skills

Strong communication

Organizational skills

Relationship-building

Social media marketing

Content creation

Digital advertising

Video content creation

Creativity

Independent work

Travel readiness

Education

Bachelor's degree in marketing, business, advertising, communications, or related field

Tools

Adobe Firefly

Canva

CapCut

Job description

Marketing Account Manager & Social Media Manager

Location: Houghton Lake, Michigan | Full-Time

Momentum Media is a digital advertising agency specializing in marketing strategy, content creation, and lead generation for clients in the powersports, marine, and outdoor equipment industries.

We are currently seeking an Account Manager, Marketing & Client Relations to support one of our rapidly growing dealership clients, Outdoor Equipment Co. This role will work closely with dealership leadership and Momentum Media's internal marketing team to drive brand growth, customer engagement, and digital marketing initiatives across OECO's three Michigan locations.

This position will primarily operate out of OECO's Houghton Lake location, with weekly travel required to the Lansing (Dimondale, MI) and Metro Detroit (Ray Twp, MI) dealerships.

This role is heavily centered around content creation, social media execution, and marketing coordination. The ideal candidate is someone who thrives on creating engaging video and photo content, understands what performs well on social media, and can effectively communicate dealership marketing needs to Momentum Media's internal marketing team and agency partners. Success in this role will depend heavily on the candidate's ability to consistently create compelling content, generate ideas, engage customers on camera, and actively grow brand awareness and engagement across digital platforms.

This is an excellent opportunity for someone who enjoys relationship management, social media marketing, content creation, and working in a fast-paced, hands-on environment.

Key Responsibilities

• Serve as the primary liaison between internal Momentum Media strategy team and Outdoor Equipment Co. dealership teams.
• Act as the central point of communication for dealership marketing initiatives by identifying, organizing, and communicating marketing priorities, opportunities, and content needs to the Momentum Media marketing team and agency partners.
• Coordinate marketing campaigns, promotions, and communication initiatives between agency and client teams.
• Build and maintain strong working relationships with dealership personnel across all locations.
• Travel regularly to all three dealership locations, community events, trade shows, open houses, and customer events to capture high-quality photo and video content.
• Collaborate with dealership teams to create engaging video and photo content for all social channels (TikTok, Facebook, Instagram, YouTube, and other digital platforms).
• Independently develop creative content ideas, social media concepts, video scripts, interview prompts, captions, and voiceovers that align with dealership goals and brand values.
• Create authentic, engaging content featuring customers, dealership staff, inventory, events, and community involvement to drive awareness, engagement, and brand consideration.
• Edit and publish video and social media content consistently across platforms, ensuring content remains timely, engaging, and aligned with marketing objectives.
• Assist in developing social media and digital advertising strategies focused on engagement, lead generation, and brand awareness.
• Capture and produce promotional content during dealership events, sales campaigns, customer interactions, and community activities.
• Work closely with dealership leadership to understand and maximize manufacturer co-op advertising programs.
• Help drive efficient and strategic use of manufacturer co-op advertising dollars to maximize marketing impact and return on investment.
• Coordinate internally and externally to ensure effective campaign execution and co-op utilization.
• Assist with website updates, inventory promotions, and marketing calendars.
• Support lead generation efforts through digital advertising, social media campaigns, and online marketplace platforms.
• Assist with event planning, trade shows, open houses, and dealership promotions.
• Maintain strong organization, responsiveness, and follow-through while managing multiple dealership initiatives, content schedules, and marketing priorities simultaneously.

What We're Looking For

• Bachelor's degree in marketing, business, advertising, communications, or related field preferred, but not required.
• Strong communication, organizational, and relationship-building skills.
• Experience or interest in social media marketing, content creation, and digital advertising.
• Comfortable creating video content and learning editing/design tools such as Adobe Firefly, Canva, CapCut, or similar platforms.
• Strong understanding of social media platforms, trends, audience engagement, and short-form video content creation.
• Ability to confidently engage customers, staff, and event attendees to create authentic and engaging social media content.
• Highly creative with the ability to proactively generate content ideas and execute them independently.
• Self-motivated with the ability to work independently while collaborating across multiple teams and locations.
• Willingness to travel weekly between Houghton Lake, Dimondale, and Ray Twp dealership locations.
• Must have a reliable form of transportation and be comfortable with frequent regional travel.
• Interest in powersports, marine, or outdoor equipment industries is a strong plus.
• Candidates who are not highly capable and consistent in content creation, video execution, and social media posting will not be successful in this role.

Why Join Momentum Media

• Opportunity to work with a rapidly growing dealership group and innovative agency team.
• Make a direct impact on brand growth, customer engagement, and marketing strategy.
• Creative, fast-paced work environment where initiative and fresh ideas are encouraged.
• Real opportunities for career advancement as both Momentum Media and OECO continue to expand.
• Diverse day-to-day responsibilities with exposure to multiple aspects of marketing, advertising, and business operations.