Brand Growth & NPD Lead – Beauty

LG H&H USA; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

401(k) match

Life insurance

Wellness programs

Job summary

LG H&H USA seeks an Assistant Brand Manager to support the development and execution of category brand strategy across channels, building strong brands and categories. The ABM collaborates with cross-functional partners to ensure flawless execution at all representative and consumer touchpoints for base and new products.

We’re looking for someone obsessed with growing brand awareness through data-driven experimentation and creative approaches to expand a fan base for our brands in beauty and

Qualifications

• Bachelor’s degree with 4+ years of experience in Brand Management, Product Marketing, Product Development, or Innovation.
• Experience leading end-to-end product launches and go-to-market strategies.
• Experience marketing in a digital world (social media, e-commerce, analytics).
• Experience working with retailers such as ULTA and Sephora.
• Cross-functional collaboration in matrix environments and data-driven decision making.

Responsibilities

• Supports developing a rolling product innovation calendar across multiple development timelines.
• Guide decision making on portfolio evolution using data, insights and product expertise.
• Manage full brand lifecycle from concept to go-to-market including copy and positioning.
• Establish positioning and target audiences; develop cross-channel marketing plans.
• Evaluate analytics (sales, profitability, stocks) to inform future development and strategies.
• Support execution of marketing programs from start to finish and drive cross-functional collaboration.
• Track projects through the NPD process and manage vendor information and costs.
• Foster close partnerships with cross-functional teams to build brand awareness and profitability.

Skills

Brand management

Product marketing

Product development

Analytical thinking

Digital marketing

Education

Bachelor’s degree

Job description

LG H&H USA seeks an Assistant Brand Manager to support the development and execution of category brand strategy across channels, building strong brands and categories. The ABM collaborates with cross-functional partners to ensure flawless execution at all representative and consumer touchpoints for base and new products.

We’re looking for someone obsessed with growing brand awareness through data-driven experimentation and creative approaches to expand a fan base for our brands in beauty and