Assistant Brand Manager

LG H&H USA; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

401(k) match

Life insurance

Wellness programs

Job summary

LG H&H USA seeks an Assistant Brand Manager to support the development and execution of category brand strategy across channels, building strong brands and categories. The ABM collaborates with cross-functional partners to ensure flawless execution at all representative and consumer touchpoints for base and new products.

We’re looking for someone obsessed with growing brand awareness through data-driven experimentation and creative approaches to expand a fan base for our brands in beauty and

Qualifications

• Bachelor’s degree with 4+ years of experience in Brand Management, Product Marketing, Product Development, or Innovation.
• Experience leading end-to-end product launches and go-to-market strategies.
• Experience marketing in a digital world (social media, e-commerce, analytics).
• Experience working with retailers such as ULTA and Sephora.
• Cross-functional collaboration in matrix environments and data-driven decision making.

Responsibilities

• Supports developing a rolling product innovation calendar across multiple development timelines.
• Guide decision making on portfolio evolution using data, insights and product expertise.
• Manage full brand lifecycle from concept to go-to-market including copy and positioning.
• Establish positioning and target audiences; develop cross-channel marketing plans.
• Evaluate analytics (sales, profitability, stocks) to inform future development and strategies.
• Support execution of marketing programs from start to finish and drive cross-functional collaboration.
• Track projects through the NPD process and manage vendor information and costs.
• Foster close partnerships with cross-functional teams to build brand awareness and profitability.

Skills

Brand management

Product marketing

Product development

Analytical thinking

Digital marketing

Education

Bachelor’s degree

Job description

LG H&H Americas is a division of LG H&H, the #1 company in beauty and personal care in Korea. Since creating Korea’s first ever cosmetic products over 75 years ago, LG H&H has become an industry leader in Asia, before expanding our business by merging with The Avon Company to introduce and grow our robust brand portfolio in the US and Canada.

About the Role

The Assistant Brand Manager (ABM) is responsible for supporting the development and execution of category brand strategy across all channels to build strong brands and categories. The ABM works collaboratively with cross-functional partners to ensure flawless execution at all Representative and Consumer touch points for all base and new products. The ABM establishes meaningful relationships and partnerships with multiple teams (HQ GBU, Sales, Learning & Development, etc.).

We’re looking for someone who’s obsessed with growing awareness of brands through experimenting with new tactics and strategies, grounded in data, and creative in approach to grow a fan base for our brands. Come and be part of a new team who will drive significant growth of LG H&H brands in beauty and personal care!

KEY RESPONSIBILITIES

• Supports developing a rolling product innovation calendar in many possible ways of product development timelines.
• Help guide decision making on the evolution of the respective product portfolio by leveraging data, consumer insights and product expertise.
• Responsible for all aspects of the brand management from initial concept to go-to-market including but not limited to: concept brief, copy, product positioning, competitive advantage, copy, artwork, etc.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across the channels.
• Evaluate analytics including but not limited to: sales, profitability, stocks, SKUs, etc., to extract key insights for future product development and go-to-market strategies and growing the category or brand in the market, by helping to complete with formal proposals and recommendations on strategies and tactics.
• Supporting the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with cross-functional team to launch on time.
• Execute and track projects with a detailed understanding of the NPD process.
• Manage spreadsheets for tracking products/projects for weekly/daily reviews as necessary.
• Interface with outside vendors to manage, receive, track and classify vendor information, sample submissions, fact sheets, costs and quantities.
• Help to drive NPD process across teams, internal and external.
• Help guide decision making regarding the content and production of all channels.
• Close partnership with relevant cross-functional teams, to build but not limited to brand awareness, sales, profitability, stock levels, etc. by leading and gaining alignment.

QUALIFICATIONS

• A Bachelor’s degree is required with 4+ years of experience in Brand Management, Product Marketing, Product Development, or Innovation within beauty, skincare, or consumer packaged goods.
• Demonstrated experience leading end-to-end product launches and go-to-market strategies from concept through commercialization.
• Experience marketing in a digital world, (i.e., social media, e-commerce, analytics, on-line) is required.
• Experience working with retailers such as ULTA and Sephora.
• Experience working in a matrix environment and cross functional teams is required.
• Proven ability to demonstrate analytical thinking and data-driven decision making.
• Deep understanding of trends and how they relate to our customers.
• Experience in successful partnership with R&D / Supply Chain / Sales organizations to develop innovative products supported by specific and relevant storytelling, then execution is required.
• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits
• Wellness incentive programs

Salary range: $90-105k

LG H&H USA is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.