Brand Growth Manager – Beauty (Data-Driven)

Avon; Los Angeles (CA); On-site; USD 100,000 - 120,000; Full time

Job summary

LG H&H Americas, a division of LG H&H, is seeking a Brand Manager in California to lead the development and execution of category brand strategy across channels. You will work with cross-functional partners to ensure flawless brand execution at all touchpoints for base and new products.

We’re looking for someone obsessed with growing brand awareness through data-driven experimentation and creative approaches to grow a fan base.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5–7 years in marketing or product development.
• Experience driving integrated brand strategies that grow sales.
• Strong knowledge of beauty retail channels.
• Experience launching products from concept to retail.
• Ability to translate data into actionable business recommendations.

Responsibilities

• Develops a rolling product innovation calendar across multiple product development timelines.
• Lead brand portfolio evolution using data, consumer insights and product expertise.
• Owns all aspects of brand management from concept to go-to-market.
• Establishes positioning and develop marketing plans across channels.
• Analyzes sales, profitability, stocks, SKUs for growth and strategy.
• Leads marketing programs from start to finish and launches on time.
• Decides content, production, and channel planning.
• Partners with cross-functional teams to build brand awareness and profitability.
• Leads the category team with coaching and feedback.

Skills

Brand strategy

Cross-functional leadership

Marketing analytics

Retail & promotion planning

Communication & presentation

Education

Bachelor's degree in Marketing, Business, Communications

Job description

LG H&H Americas, a division of LG H&H, is seeking a Brand Manager in California to lead the development and execution of category brand strategy across channels. You will work with cross-functional partners to ensure flawless brand execution at all touchpoints for base and new products.

We’re looking for someone obsessed with growing brand awareness through data-driven experimentation and creative approaches to grow a fan base.