Brand Manager

LG H&H USA; Los Angeles (CA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Life insurance & AD&D

Disability coverage

Wellness programs

Job summary

LG H&H USA is seeking a Brand Manager to lead the development and execution of category brand strategy across channels. You will collaborate with HQ GBU, Sales, Learning & Development, and cross-functional teams to build strong brands and drive growth in beauty and personal care.

We’re looking for someone data-driven, creative, and obsessed with growing brand awareness through testing new tactics. The role offers a competitive salary and full-time exempt status in California.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5–7 years of progressive marketing and/or product development experience.
• Proven ability to develop and execute integrated brand strategies that drive growth.
• Strong understanding of beauty retail landscape (Sephora, Ulta, Amazon, specialty channels).
• Experience launching products from concept to retail execution.
• Ability to partner with retail and brand stakeholders on promotional calendars and GTM plans.
• Knowledge of retailer programs, assortment planning, and inventory management.
• Ability to translate data into actionable business recommendations.
• Proven cross-functional leadership across marketing, sales, product, ops, and creative.

Responsibilities

• Develops a rolling product innovation calendar and timelines.
• Lead brand portfolio evolution using data and consumer insights.
• Manage brand concept to GTM including copy and artwork.
• Create positioning and audiences, and marketing plans across channels.
• Analyze sales, profitability, SKUs, and stocks to guide strategy.
• Lead marketing program execution from start to finish and on-time launch.
• Decide content, production, and channel planning.
• Collaborate cross-functionally to build brand awareness and profitability.
• Provide coaching and feedback to category team members.

Skills

Brand management

Marketing strategy

Data-driven decisions

Cross-functional leadership

Communication

Retail marketing

Campaign development

Project management

Education

Bachelor's degree in Marketing

Tools

Analytical tools

Job description

LG H&H Americas is a division of LG H&H, the #1 beauty and personal care company in Korea. With over 75 years of innovation in beauty and consumer products, LG H&H has expanded globally through a portfolio of skincare, cosmetics, and personal care brands across North America and Asia.

As LG H&H continues to expand its presence within the U.S. beauty market, we are seeking agile, entrepreneurial talent who can operate effectively within a fast-paced, lean, and highly collaborative global organization.

Core Values

Big Ownership
Think Big, Act Small
Resourcefulness
Act and Deliver
Teamwork
Drive Clarity
Learn, Grow, Change

About the Role

The Brand Manager (BM) is responsible for leading the development and execution of category brand strategy across all existing channels to build strong brands and categories. The BM works collaboratively with cross-functional partners to ensure flawless execution at all Representative and Consumer touch points for all base and new products. The BM establishes meaningful relationships and partnerships with multiple teams (HQ GBU, Sales, Learning & Development, etc.). The BM builds, leads, and energizes their respective category teams.

We’re looking for someone who’s obsessed with growing awareness of brands through experimenting with new tactics and strategies, grounded in data, and creative in approach to grow a fan base for our brands. Come and be part of a new team who will drive significant growth of LG H&H brands in beauty and personal care!

Type: Full-Time, Exempt

Position Title: Brand Manager

Salary Range: $100,000-$120,000

Final compensation will be determined based on experience, skills, internal equity, business needs, and employment classification, in compliance with California pay transparency requirements.

Key Responsibilities

• Develops a rolling product innovation calendar in many possible ways of product development timelines
• Lead decision making on the evolution of the respective brand portfolio by leveraging data, consumer insights and product expertise.
• Responsible for all aspects of the brand management from initial concept to go-to-market including and not limited to: concept brief, copy, product positioning, competitive advantage, copy, artwork, etc.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across the channels.
• Evaluate analytics including but not limited to: sales, profitability, stocks, SKUs, etc., to extract key insights for future product development and go-to-market strategies and growing the category or brand in the market, by completing with formal proposals and recommendations on strategies and tactics.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with cross-functional team to launch on time.
• Responsible for the decision-making regarding content, production, and planning of all channels.
• Close partnership with relevant cross-functional teams, to build but not limited to brand awareness, sales, profitability, stock levels, etc. by leading and gaining alignment.
• Lead the category team by being transparent, evaluating performance, and providing coaching & feedback to growth of team members.

QUALIFICATIONS

• A Bachelor's degree in Marketing, Business, Communications, or a related field
• 5-7 years of progressive and successful experience in marketing and/ or product development
• Proven experience developing and executing integrated marketing and brand strategies that drive sales growth and consumer engagement.
• Strong understanding of the beauty retail landscape, including Sephora, Ulta Beauty, Amazon, and specialty retail channels.
• Experience managing product launches from concept through commercialization and retail execution.
• Experience collaborating with retail partners to develop promotional calendars, merchandising programs, and go-to-market strategies.
• Knowledge of retailer marketing programs, assortment planning, and inventory management.
• Ability to analyze retail performance metrics, sales trends, and market data to identify growth opportunities.
• Ability to translate data into actionable business recommendations.
• Proven ability to lead cross-functional teams across marketing, sales, product development, operations, and creative.
• Strong communication, presentation, and stakeholder management skills
• Eligible for medical, dental, and vision coverage effective on your date of hire, along with access to company-sponsored life insurance, AD&D, disability coverage, and other voluntary benefit programs.
• Immediate vesting in LG H&H's 401(k) matching program, with company matching contributions dollar-for-dollar up to 6% of eligible compensation.
• Company-sponsored life insurance, AD&D, and disability benefits.
• Access to company wellness initiatives and employee wellness incentive programs.

LG H&H USA is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.