Brand & Growth Marketing Director

Mi-Case; Phoenix (AZ); On-site; USD 120,000 - 180,000; Full time

Job summary

Mi-Case, founded in 1992, is a leader in offender management software solutions serving U.S. public sector clients. The role leads brand, marketing strategy, communications, and live events, inheriting momentum and shaping the next chapter.

You'll manage a small team, own annual plans and budget, and collaborate with sales to drive demand. The position emphasizes speed, clear storytelling, and a strong point of view across Mi-Case's growing product portfolio.

Responsibilities

• Own marketing and communications strategy across all products, current and emerging: Mi-OMS, Mi-JMS, Mi-Licensing, and Mi-Trust.
• Maintain and evolve a repeatable go-to-market framework for product launches.
• Represent marketing in executive and partner-level conversations with evidence-based priorities.
• Set annual and quarterly plans, manage the marketing budget, and define success metrics.
• Own the annual event portfolio and its budget: industry conferences, partner events, and customer summit.
• Direct content strategy and production across website, email, social, video, and events.
• Own executive communications, including customer-facing announcements and partnership messaging.
• Lead a two-person senior team: Marketing Manager and Senior Designer, with clear priorities and growth plans.
• Partner with sales on pipeline contribution, enablement materials, and competitive positioning.
• Own the marketing technology stack, including HubSpot, and the related reporting.

Job description

Mi-Case, founded in 1992, is a leader in offender management software solutions serving U.S. public sector clients. The role leads brand, marketing strategy, communications, and live events, inheriting momentum and shaping the next chapter.

You'll manage a small team, own annual plans and budget, and collaborate with sales to drive demand. The position emphasizes speed, clear storytelling, and a strong point of view across Mi-Case's growing product portfolio.