Brand & Growth Marketing Director

Big Woods Brewing; Nashville (IN); On-site; USD 90,000 - 115,000; Full time

Job summary

Hard Truth is seeking a Marketing Director to lead the marketing team in Nashville, IN. You will balance brand strategy with sales, hospitality, tourism, and guest experience goals while shaping long-term consumer demand and market presence.

The role oversees strategy, communications, content, PR and brand activation, working across departments to support wholesale and retail growth, property visitation and guest engagement. Leadership and budget management are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations or a related field preferred.
• Progressive marketing experience involving strategy, team leadership, budgets and cross-functional execution.
• Experience leading employees, contractors, agencies or combined internal and external resources.
• Demonstrated success partnering with sales and hospitality or consumer-experience teams.
• Beverage alcohol, consumer products, hospitality, tourism, food and beverage or related experience preferred.

Responsibilities

• Lead, develop and hold the Marketing Team accountable for performance, priorities and results.
• Develop and execute an annual marketing plan aligned with business objectives.
• Lead campaigns across wholesale, retail, hospitality, tourism, dining, tours, events, digital, social and public relations channels.
• Protect brand positioning, voice, standards and visual consistency.
• Partner with Sales, Hospitality and Operations leaders to drive growth.

Skills

Leadership

Brand strategy

Cross-functional collaboration

Budget management

Public relations

Education

Bachelor's degree in Marketing or related field

Job description

Hard Truth is seeking a Marketing Director to lead the marketing team in Nashville, IN. You will balance brand strategy with sales, hospitality, tourism, and guest experience goals while shaping long-term consumer demand and market presence.

The role oversees strategy, communications, content, PR and brand activation, working across departments to support wholesale and retail growth, property visitation and guest engagement. Leadership and budget management are essential.