Brand & Growth Marketing Leader

BWQOHT Inc; Nashville (IN); On-site; USD 90,000 - 115,000; Full time

Job summary

BWQOHT Inc. in Nashville, IN is seeking a Marketing Director to lead the Marketing Team and align brand strategy with Sales, Hospitality, Tourism, Guest Experience and Operations.

You will develop integrated marketing strategies that strengthen the Hard Truth brand, increase destination visitation and guest engagement, and oversee marketing, communications, public relations, content, promotional and brand activation initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Relations or related field preferred.
• Progressive marketing experience involving strategy, team leadership, budgets and cross-functional execution.
• Experience leading employees, contractors, agencies or combined internal and external resources.
• Demonstrated success partnering with sales and hospitality or consumer-experience teams.

Responsibilities

• Participate actively in strategic planning, annual business planning and organizational decision-making.
• Provide marketing, consumer, tourism, hospitality and market insights to leadership.
• Translate company objectives into clear marketing priorities and measurable plans.
• Present performance, risks, opportunities and recommendations to executive leadership.
• Manage the marketing budget and recommend allocation of internal and external resources.
• Lead, develop and hold the Marketing Team accountable for performance, priorities and results.
• Establish department goals, project priorities and performance expectations.
• Clarify ownership of communications, public relations, content, events, sponsorships, digital marketing and activation work.
• Create effective intake, approval and prioritization processes.
• Provide coaching, feedback, professional development and performance management.

Skills

Strategic marketing

Brand management

Executive presentation

Budget management

Cross-functional leadership

Team leadership

Education

Bachelor's degree in Marketing, Communications, Business, Public Relations or related field

Job description

BWQOHT Inc. in Nashville, IN is seeking a Marketing Director to lead the Marketing Team and align brand strategy with Sales, Hospitality, Tourism, Guest Experience and Operations.

You will develop integrated marketing strategies that strengthen the Hard Truth brand, increase destination visitation and guest engagement, and oversee marketing, communications, public relations, content, promotional and brand activation initiatives.